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Weekly Business Builder Archive Archive


Is Guilt Causing Call Reluctance?

Busy agents collect the names and contact information for hundreds of past and prospective customers over the years. When we ask these agents what percentage of the people on their “list” have been contacted in the past 24 months – we frequently get a slightly embarrassed answer that it’s less ...


Better Homes and Gardens Real Estate’s Next Beta Broker Hangout: Strategies for Effective Real Estate Videos

As part of its ongoing Beta Brokerage project, Better Homes and Gardens Real Estate invites you to join its next Beta Broker Hangout on Google+. The company is planning a lively discussion with two successful brokers on Strategies for ...


Ask the Expert: Why Should Agents Connect with Clients for Life?

Today's “Ask the Expert” column features Leila Chapman, the Vice President of Real Estate Sales for American Home Shield. ...


Are You Ignoring the Needs of a Majority of Today’s Homebuyers?

A national survey finds that a majority of homebuyers want to include brand-new homes in their search. At the same time, a small percentage of real estate professionals have the training, market knowledge and builder relationships to professionally support their clients in the new-homes arena. As a result, the majority ...


5 Legal Do’s and Don’ts for Your Holiday Party

Office holiday parties can be a blast for you and your workers. But employers shouldn't end up on a lawyer's "naughty" list by throwing them without considering some potential legal consequences first. ...


Keeping Up with Leads as the Market Picks Up Steam

As the market fluctuates, it's important to keep your office running like a finely tuned machine, so you're ready for whatever comes up next. In the following interview, broker Brad Harper tells us how he keeps on top of his game, and ...


Time Is Ripe to Enter Housing Market

"Our outreach efforts to both home-buying and -selling consumers, and to the local media, speak to real estate as an excellent vehicle for creating wealth in this market,” says George Morris of CENTURY 21 Everest Realty. In the following interview, he dishes ...


Keeping the Conversation Alive: Maintaining Relationships with The Personal Marketing Company

With smartphones, tablets, apps and 4G networks all available at our fingertips, it’s not hard to see how drastically our world has changed in the last 5-10 years. Technology is rapidly advancing and has been pivotal to the real estate industry at large, changing the way we read our news, ...


Watch: Five Questions to Ask Yourself for a Successful 2014

The HomeFinder.com Agent Makeover Sweepstakes provided five winning real estate agents with one-on-one digital marketing training sessions, now you can gain the same business makeover advice the winners received. Mike Lindstrom, real estate consultant and business coach, challenges you to ask yourself five questions to prepare for a successful 2014. ...


Ask the Expert: Should I Be Using Video Marketing?

Today's “Ask the Expert” Column features Emilie Bierschenk, the Production Coordinator for WellcomeMat. ...


Not All Leads Are Equal

At realtor.com®, we take great care to focus on the outcome for the brokers and their agents when we provide lead solutions. Leads come in all shapes and sizes; and it is not until you back out the intent of the ...


The Power of Twitter: Building Business 140 Characters at a Time

Twitter can be an incredible communication and marketing tool, but it can also be very overwhelming. Many brokers sheepishly admit that they are awful at Twitter and confused about how to use the site. ...


Laurie Janik Receives ‘On the Shoulders of Giants’ Award

[caption id="attachment_84173" align="alignleft" width="264"] Laurie Janik with Jack Kreider accepting the 2013 ...


Improving Communication between Appraisers and Real Estate Agents Vital

Issues with appraisals continue to impact real estate transactions, but better communications between real estate agents and appraisers could help to minimize problems, according to panelists at a property valuation forum held during the 2013 REALTORS® Conference and Expo earlier this month. ...


Are You Prepared to Leave the Business You Built?

More and more small business owners are selling their companies, with sales hitting a four-year high earlier this year in the United States, and Canada predicting its largest small business turnover ever in the next five years. ...


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