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Weekly Business Builder Archive Archive


Zillow Predicts Home Values to Rise 3 Percent in 2014; Mortgages Will Be Easier to Get

Zillow is making four, bold housing predictions for 2014, and has determined which housing markets will be the hottest this coming year. ...


Five Things REALTORS® Should Do before 2014

For many small real estate offices, the end of the year means holiday parties and perhaps a little time off to spend with the family, however before 2014 sneaks up on us, there are five important things small businesses should evaluate before ...


Evolution of MLS Public Websites

There’s a movement afoot among Multiple Listing Service (MLS) executives and brokers to take measures to protect, control and monetize the data surrounding listings. A key component of this strategy is the consumer-facing MLS website (MLS public portal). ...


The Mobile Consumer and the Right Response to Responsive Design, Part III

The mobile world has changed dramatically since June 29, 2007—the day the first generation iPhone was released. No one could have predicted the massive change this device would usher in, or how drastically the landscape would change over the next six years. Six years ago, the BlackBerry was the dominant ...


5 Excuses Business Owners Make (and Why They’re Holding You Back)

Small business owners, can you relate to these scenarios? ...


Industry Insight: View from the Top

With an increase in home sales and consumer confidence, 2013 has been a strong year for the real estate industry as a whole. As 2013 comes to an end, we interviewed three leading brokers from around the country to discuss the year that was and the year that’s yet to ...


Leadership Lessons from the Front Line

I’ve spent a good amount of this year traveling, visiting with ERA® brokers across the country. Of course, we talk about their companies, current market conditions, business drivers and emerging trends. But what also invariably comes up in conversation is the topic of leadership. It’s a critical component, not only ...


Become a #twitterexpert: 5 Ways to Master Networking on Twitter

Last time out we examined the power that Twitter could have on growing your business and client base, as emphasized by Katie Lance, CEO and owner of Katie Lance Consulting in Homes.com’s webinar, “Secrets of Top Selling ...


Is Guilt Causing Call Reluctance?

Busy agents collect the names and contact information for hundreds of past and prospective customers over the years. When we ask these agents what percentage of the people on their “list” have been contacted in the past 24 months – we frequently get a slightly embarrassed answer that it’s less ...


Better Homes and Gardens Real Estate’s Next Beta Broker Hangout: Strategies for Effective Real Estate Videos

As part of its ongoing Beta Brokerage project, Better Homes and Gardens Real Estate invites you to join its next Beta Broker Hangout on Google+. The company is planning a lively discussion with two successful brokers on Strategies for ...


Ask the Expert: Why Should Agents Connect with Clients for Life?

Today's “Ask the Expert” column features Leila Chapman, the Vice President of Real Estate Sales for American Home Shield. ...


Are You Ignoring the Needs of a Majority of Today’s Homebuyers?

A national survey finds that a majority of homebuyers want to include brand-new homes in their search. At the same time, a small percentage of real estate professionals have the training, market knowledge and builder relationships to professionally support their clients in the new-homes arena. As a result, the majority ...


5 Legal Do’s and Don’ts for Your Holiday Party

Office holiday parties can be a blast for you and your workers. But employers shouldn't end up on a lawyer's "naughty" list by throwing them without considering some potential legal consequences first. ...


Keeping Up with Leads as the Market Picks Up Steam

As the market fluctuates, it's important to keep your office running like a finely tuned machine, so you're ready for whatever comes up next. In the following interview, broker Brad Harper tells us how he keeps on top of his game, and ...


Time Is Ripe to Enter Housing Market

"Our outreach efforts to both home-buying and -selling consumers, and to the local media, speak to real estate as an excellent vehicle for creating wealth in this market,” says George Morris of CENTURY 21 Everest Realty. In the following interview, he dishes ...


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