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Weekly Business Builder Archive Archive


Distressed Properties: Are Short Sales and REOs Still Driving Business?

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Jeff Barnett, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Multiple Offers Put Home Sellers in Control

(MCT)—The spiffy five-bedroom house on a quiet cul-de-sac in Miramar, Fla., hit the market for $379,900 on a Monday. By the close of business, there were two offers, but listing agent Carlos Martin was preaching patience. ...


How Buyers Can Stand Out in a Multiple-Offer Market

A Beverly Hills home listed at $2.5 million and sold within 10 days at $100,000 over asking price with multiple-offers. A bank real estate owned property listed at $4.9 million and received 21 offers—some were $250,000 over asking price. Far from exceptional, homes throughout Los Angeles' Westside regularly receive five ...


Marketing Strategies: Secrets to Successful Prospecting

In today’s new market especially, if you don’t prospect you may miss out on a sudden surge business that has just come up. ...


Big Opportunity: the Relocation Renter

It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. ...


4 Reasons Why Real Estate Brands Should Manage a LinkedIn Company Page

As a real estate professional, you have a busy schedule. So having to carve out additional time to manage another social media channel may seem unappealing. However, Homes.com has found that building a LinkedIn Company page is a truly ...


4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. ...


Preparing First Time Home Buyers for Their New Purchase

Purchasing a home can be an overwhelming and daunting task for anyone—especially the first-time home buyer. They must account for setting a budget for the down payment, closing costs and mortgage; picking the right community; researching the real estate market; considering the resale value; deciding the pure logistics of the ...


Basic Training: Be Legendary

The days of “it’s all about me” advertising are over—and it’s about time. Today’s consumers don’t care about your big hair or your fancy car, and they certainly don’t care about what you used to look like 20 years ago! ...


4 Small-Business Lessons Learned in Reality TV Limelight

(MCT)—The rise of reality TV has created a new breed of celebrities known for their inane routines (think “Jersey Shore’s” gym-tan-laundry combo) and absurd predicaments (“Big Brother,” anyone?). ...


Communicating to Stay Connected

By now, you're probably on Facebook, Linkedin, and maybe even twitter. But being on social media doesn't necessarily mean you're maximizing your communication. Read on for an interview with Judy Copple of the The Judy Copple Team, Keller Williams, to learn how she maximizes her online presence and keeps buyers ...


Why You Should Work with Buyers from China…and How

One of the hottest trends in American real estate right now isn’t coming from America. It’s the millions of new Chinese buyers that are investing in residential properties here in the USA. They’re wealthy. They’re motivated. And they’re very savvy when ...


Would Your Agents Deliver Closings If You Delivered Leads?

Leads are the fuel for tomorrow’s transactions. In quiet months your agents may be best off using their time to prospect, build a pipeline and prepare for the future. But in the midst of the prime “closing months” is that the best use of their time? ...


5 Ways to Promote Your Real Estate Video

We recently provided you with the basics of producing a great real estate video,  but the filming and editing processes are only stepping stones to giving video content its value. Successfully sharing video content is the only way to ...


Psychoanalyzing Sellers

How real estate has changed in just a few months! For six years, real estate professionals have struggled to get buyers back into the market with advertising campaigns, incentives, and the willingness to suffer social abuse for proclaiming the housing depression to be a great time to buy a home. ...