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Weekly Business Builder Archive Archive


Learning a Coach Approach to Managing

(MCT)--QUESTION: I’ve gotten feedback that, as a manager, I’m not very good at helping people develop their own solutions. It’s hard — it’s really easy for me to see what they should do, and it seems more efficient to just tell them. ...


Eight Elements of a Successful Online Marketing Plan

The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From ...


Spending Money to Make Money: CEO Invests in Homes.com’s Homes Connect to Power Sellstate Network

After a successful career as a regional director and owner at a Canadian real estate firm, Arthur Darmanin felt there was a better way to succeed in the real estate franchise business. Consequently, he relocated to Florida to launch the Fort Meyers-based Sellstate Realty in 2002, along with his partner ...


Strong Partnerships Key to Standing the Test of Time

Having the right people by your side is crucial when it comes to finding continued success. And for Annie Hanna Engel—president of Howard Hanna Insurance Services, the insurance arm of Howard Hanna Real Estate Services—HSA Home Warranty has proven that they’re dedicated to being there for the company, its agents ...


Keeping Pace with Real Estate’s Uptick

When it comes to working the metro Denver area, where inventory is scant and offers seem to come in the instant a property listing becomes public, Pat Shupe of EQUITY Colorado Real Estate points to Realtors Property Resource® (RPR®) as the key to staying one step ahead of the competition. ...


Visual Storytelling in a Snap! Win Big with Instagram

There’s a certain thrill people get when offered a chance to win a prize. Whether it’s the excitement of scratching off a lottery ticket, the anticipation of waiting for that last Bingo number to be called or the hope that your raffle ...


The Mobile Consumer and the Right Response to Responsive Design, Part II

What You Need to Know about Mobile SEO…and Why It’s Not the Opportunity to Focus On ...


Real Estate and Washington: You Should Have Seen What They Wanted to Do

This column is brought to you by the NAR Real Estate Services group. ...


4 Steps to More Interesting Photos

I feel bad for professional photographers who have to stand by and watch as we amateurs get access to apps that provide a whole assortment of photo editing tools that, until recently, were only found in darkrooms. Suddenly, everyone is a photographer with the ability to take fantastic pictures, in ...


Can You Force Sick Employees to Go Home?

Sick workers can be a huge liability to the health and productivity of an entire company. But can an employer force sick employees to go home? ...


Do or Do Not, There Is No Try

At a recent Buyer’s Agent Boot Camp hosted in St. Louis by Corcoran Consulting and Coaching, attending agents learned that the three-letter word that begins with the letter “T” is a non-acceptable, non-negotiable word. With such an emphasis on avoiding the “T” word as part of their incredible company culture, ...


Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. ...


Visual Storytelling: Illustrious Tactics to Engage Your Audience on Facebook

They say a picture is worth a thousand words, so imagine the possibilities that an entire visual narrative can express. That’s why a real estate broker who engages in visual storytelling—especially when on Facebook—will see the impact that imagery has on alluring ...


The Office within the Office

In the past few weeks I have met with a variety of top agents who are successfully closing Internet leads they received from realtor.com® as well as Tigerlead. Here is what I have learned about some of the new up-and-coming superstars in ...


Why Build a Personal Brand?

As the market rebounds, so does the abundance of real estate professionals. So how do you set yourself apart? In this competitive marketplace, it’s the agents with the strongest personal brands who stand out and drive their business to the next level. ...


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