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Weekly Business Builder Archive Archive


New Year, New You: Shake Up Your Open Houses with Periscope

With a new year comes a new you…and new business! Armed with any mobile device, there’s an overabundance of technology and apps at your fingertips to help you redefine your marketing strategy and hit the ground running in 2016. One particular app you should consider using? Periscope. Not only ...


8 Gadgets to Add to Your Real Estate Wish List

As the year closes, it’s time to look back and think about everything that’s happened in 2015. Technology is even more necessary, wearables are more popular and smart phones are getting smarter. We’ve reached the golden age of gadgets, and it’s time to ...


Start Strong in 2016 with Five Must-Do Tasks

Planning ahead along with strong organizational skills play a big part in achieving your goals. As Mark Twain said, “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, ...


BHGRE Spotlight: Lindsay Grandquest – How We Do It Better

Senior director of learning technologies and solutions for Better Homes and Gardens® Real Estate Karlton Utter recently sat down with Better Homes and Gardens® Real Estate Generations agent Lindsay Grandquest, who is making major waves in the industry. In just six ...


Plan Now for Success in 2016

While the holiday season is the perfect time to rest and take a break, it’s also the ideal time to plan for next year.  After all, success doesn’t just happen; it takes careful planning and a commitment to productive ...


Pinterest: The Perfect Place to Promote Your Business

If you’re not marketing your real estate business to women, you could be missing a huge opportunity. Pinterest users are 72 percent female, making it the ideal social platform on which to connect with the leading influencers of home purchases. These tips can ...


Small Investments for Big Returns in 2016

It’s no secret that you have to spend money to make money, but in the most recent Secrets of Top Selling Agents webinar, Jimmy Mackin shows how you can get a big ROI with just $2,000 a month. ...


Jeff O’Leary: Breaking through a Competitive Market

The road to success isn’t always paved for you, but that’s not something you’ll have to tell Better Homes and Gardens Signature Service top producer and agent Jeff O’Leary.  After nearly eight ...


Increase Sales to Those Seeking Special Needs Modifications with Aging-In-Place Contractors

You can help your older homebuyers or those with disabilities see past a property's limitations by suggesting simple modifications that can accommodate remaining in their home. A growing number of general contractors are offering specialized services for older homeowners and those with special needs. ...


Get Ready for 2016 by Updating Online Information

As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios. Many websites utilize your stats to assign agent ratings and rankings, so ...


Does Your New Business Plan Include These Secret Components?

It’s that time again to start thinking about writing a business plan for 2016.  As we wind down the year end clock, are you wondering why your plan for last year has fallen short? ...


Email Marketing Tactics to Bring Your Dead Leads Back to Life

As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing  strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip ...


3 Reasons to Host a Holiday Meet-and-Greet with the Neighbors

While some see the holidays as a time to sit back, relax and sip eggnog, smart agents know this is a time for relationship building, if not actual sales. This can be one of the best times of the year to stage your ...


3 Strategies for Attracting Real Estate’s Future Leaders: Adapting to the Millennial Mindset

We’re seeing it everywhere: the American workforce is in the midst of an “aging out” epidemic. According to the Department of Labor, last year more than 40 percent of workers aged 55 and above were still in ...


Raising Appraisal Limits Could Hurt Consumers

More than 80 percent of bank appraisers think reducing the number of loans requiring an appraisal could increase risk to borrowers, according to a survey of its professionals released this week by the nation’s largest professional association of real estate appraisers. ...


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