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Weekly Business Builder Archive Archive


You Can’t Take It with You: How Brokers Should Prepare for Their Exits, and Why Most Still Don’t

Their assumptions about the value of their business and ability to find buyers or management replacements can be overly optimistic. At 71, Ed Krafchow still has some unfinished business. ...


NAR Video Spotlight: REALTOR® Safety

Editor’s Note: This is part of a monthly video series from the NATIONAL ASSOCIATION OF REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. ...


Top Tips to Build a Strong Team and Happy Life

Would you say that you work to live or live to work?  If your work-life balance is off-kilter and your office is not operating efficiently, it may be time to re-focus. Bob Corcoran,CEO of Corcoran Consulting and Coaching, says that agents ...


How You Can Increase Your Press Coverage

They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will reach ...


Cracking the Code to Innovation

Everyone says they want innovation in their organization, but when an ambitious employee offers it to a CEO, for example, the idea is often shot down, says Dr. Neal Thornberry, faculty director for innovation initiatives at the Naval Postgraduate School in California. ...


3 Tips for Effective Communication

It’s easy to take words for granted; most of us use them as effortlessly as we breathe. But words hold power that we often overlook at our own peril, says media expert Steve Kayser. ...


45 Percent of Buyers Use Open Houses as Key Part of Home Search

According to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of their home search. Facts from the NAR surveys to home buyers say almost half of all home ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember ...


Buyers Are Searching for Agents Online More than Ever: 3 Ways to Make Sure They Find You

Not only are 90 percent of buyers searching online for their next home (NAR), but now according to a Google Consumer Survey, “two in three researched prospective agents extensively online prior to working with them.” These trends, coupled with ...


Your Open House Checklist

“Everybody else can be doing their open houses at 10, but guess what, we’re going to be taking our open houses to 11.” – Karlton Utter, director of learning for Better Homes and Gardens® Real Estate (oh, and Spinal Tap!) ...


A Family of Services

Sometimes, real estate is a family affair. In the following interview we talk to Rei Mesa, President and CEO, of Berkshire Hathaway HomeServices Florida Realty, and Keith Bass, CEO, of WCI Communities, as they discuss the benefits of having a parent company, and how it impacts business opportunities, strategy, and ...


5 Ways to Ensure Your Marketing Video Will Fail

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report. ...


Final Push on 3 Percent Cap on Fees and Points

In June, the House of Representatives passed H.R. 3211, “The Mortgage Choice Act,” which addresses discrimination against affiliate businesses in the calculation of fees and points under the Qualified Mortgage (QM) safe harbor. H.R. 3211 and its Senate companion, S. 1577, are ...


Search Trends for Buyers

Google Says, ‘the Place to Reach Homebuyers Is on Mobile’ and What You Should Do about It ...


Prepping for Your Open House

“There is never a bad time to do an open house.” ...


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