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Weekly Business Builder Archive Archive


Real Estate and Washington: You Should Have Seen What They Wanted to Do

This column is brought to you by the NAR Real Estate Services group. ...


4 Steps to More Interesting Photos

I feel bad for professional photographers who have to stand by and watch as we amateurs get access to apps that provide a whole assortment of photo editing tools that, until recently, were only found in darkrooms. Suddenly, everyone is a photographer with the ability to take fantastic pictures, in ...


Can You Force Sick Employees to Go Home?

Sick workers can be a huge liability to the health and productivity of an entire company. But can an employer force sick employees to go home? ...


Do or Do Not, There Is No Try

At a recent Buyer’s Agent Boot Camp hosted in St. Louis by Corcoran Consulting and Coaching, attending agents learned that the three-letter word that begins with the letter “T” is a non-acceptable, non-negotiable word. With such an emphasis on avoiding the “T” word as part of their incredible company culture, ...


Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. ...


Visual Storytelling: Illustrious Tactics to Engage Your Audience on Facebook

They say a picture is worth a thousand words, so imagine the possibilities that an entire visual narrative can express. That’s why a real estate broker who engages in visual storytelling—especially when on Facebook—will see the impact that imagery has on alluring ...


The Office within the Office

In the past few weeks I have met with a variety of top agents who are successfully closing Internet leads they received from realtor.com® as well as Tigerlead. Here is what I have learned about some of the new up-and-coming superstars in ...


Why Build a Personal Brand?

As the market rebounds, so does the abundance of real estate professionals. So how do you set yourself apart? In this competitive marketplace, it’s the agents with the strongest personal brands who stand out and drive their business to the next level. ...


3 Tips for Firing Up Your Workplace

How many employees roll their eyes during meetings to discuss new initiatives? ...


Five Ways Your Company May Be Scaring Away Innovative Ideas

For most of us, the arrival of Halloween evokes childhood memories of trick-or-treating, jack-o’-lanterns, ghosts, goblins, witches, black cats—and staying up late to watch horror movies like Friday the 13th and Nightmare on Elm Street. ...


Fear of Failure Is Stifling Workplaces

(MCT)—A decade ago, motivational speakers trumpeted to ballroom-sized crowds, “Don’t be afraid to fail!” CEOs told their employees to take risks: Be brave! That’s how progress happens. ...


Reducing Legal Risk for Brokers and Agents

Today’s real estate market presents a variety of legal risks to real estate professionals. The Legal Affairs Division of the National Association of REALTORS® (NAR) works to educate and guide brokers and their agents through the many legal issues they may face. Here are some highlights of recent efforts by ...


Setting the Stage for Real Estate Success

A picture is said to be worth a thousand words. But for John D. Curri, CEO/Owner of Curri Properties in Melbourne, Fla., the huge quantities of pictures his agents can post with their listings through Homes.com can be worth thousands of dollars to clients. While inventory is still limited throughout ...


Hear It Straight from Top Agents Who Close Online Leads – Oct 30, 2013

There are agents who get large numbers of online leads and successfully convert them to sales. But not every agent has the right systems in place to convert online customers, particularly in great numbers. To address this challenge, realtor.com® has arranged ...


Visual Storytelling: An Eye-catching Approach to Real Estate Marketing

Famous film director and storyteller Frank Darabont once said “Visual storytelling of one kind or another has been around since cavemen were drawing on the walls.” Pretty poignant considering cavemen had primitive tools, little language skills and often made noises and ...


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