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Weekly Business Builder Archive Archive


Ask the Expert: Should I Be Using Video Marketing?

Today's “Ask the Expert” Column features Emilie Bierschenk, the Production Coordinator for WellcomeMat. ...


Not All Leads Are Equal

At realtor.com®, we take great care to focus on the outcome for the brokers and their agents when we provide lead solutions. Leads come in all shapes and sizes; and it is not until you back out the intent of the ...


The Power of Twitter: Building Business 140 Characters at a Time

Twitter can be an incredible communication and marketing tool, but it can also be very overwhelming. Many brokers sheepishly admit that they are awful at Twitter and confused about how to use the site. ...


Laurie Janik Receives ‘On the Shoulders of Giants’ Award

[caption id="attachment_84173" align="alignleft" width="264"] Laurie Janik with Jack Kreider accepting the 2013 ...


Improving Communication between Appraisers and Real Estate Agents Vital

Issues with appraisals continue to impact real estate transactions, but better communications between real estate agents and appraisers could help to minimize problems, according to panelists at a property valuation forum held during the 2013 REALTORS® Conference and Expo earlier this month. ...


Are You Prepared to Leave the Business You Built?

More and more small business owners are selling their companies, with sales hitting a four-year high earlier this year in the United States, and Canada predicting its largest small business turnover ever in the next five years. ...


Learning a Coach Approach to Managing

(MCT)--QUESTION: I’ve gotten feedback that, as a manager, I’m not very good at helping people develop their own solutions. It’s hard — it’s really easy for me to see what they should do, and it seems more efficient to just tell them. ...


Eight Elements of a Successful Online Marketing Plan

The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From ...


Spending Money to Make Money: CEO Invests in Homes.com’s Homes Connect to Power Sellstate Network

After a successful career as a regional director and owner at a Canadian real estate firm, Arthur Darmanin felt there was a better way to succeed in the real estate franchise business. Consequently, he relocated to Florida to launch the Fort Meyers-based Sellstate Realty in 2002, along with his partner ...


Strong Partnerships Key to Standing the Test of Time

Having the right people by your side is crucial when it comes to finding continued success. And for Annie Hanna Engel—president of Howard Hanna Insurance Services, the insurance arm of Howard Hanna Real Estate Services—HSA Home Warranty has proven that they’re dedicated to being there for the company, its agents ...


Keeping Pace with Real Estate’s Uptick

When it comes to working the metro Denver area, where inventory is scant and offers seem to come in the instant a property listing becomes public, Pat Shupe of EQUITY Colorado Real Estate points to Realtors Property Resource® (RPR®) as the key to staying one step ahead of the competition. ...


Visual Storytelling in a Snap! Win Big with Instagram

There’s a certain thrill people get when offered a chance to win a prize. Whether it’s the excitement of scratching off a lottery ticket, the anticipation of waiting for that last Bingo number to be called or the hope that your raffle ...


The Mobile Consumer and the Right Response to Responsive Design, Part II

What You Need to Know about Mobile SEO…and Why It’s Not the Opportunity to Focus On ...


Real Estate and Washington: You Should Have Seen What They Wanted to Do

This column is brought to you by the NAR Real Estate Services group. ...


4 Steps to More Interesting Photos

I feel bad for professional photographers who have to stand by and watch as we amateurs get access to apps that provide a whole assortment of photo editing tools that, until recently, were only found in darkrooms. Suddenly, everyone is a photographer with the ability to take fantastic pictures, in ...


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