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Weekly Business Builder Archive Archive


Trick or Treat: Five Ways Your Company May Be Scaring Away Innovative Ideas

For most of us, the arrival of Halloween evokes childhood memories of trick-or-treating, jack-o’-lanterns, ghosts, goblins, witches, black cats—and staying up late to watch horror movies like Friday the 13th and Nightmare on Elm Street. ...


Rules for Buying & Selling a “Haunted House”

The laws about disclosing if a house is "haunted" vary from state-to-state. ...


Simple Tips That Can Boost Sellers’ Odds of Attracting Multiple Bids from Buyers

If selling their current home is on the agenda for autumn, homeowners have every reason to be upbeat about the prospects. The six months from April through September of this year have seen the pace of recovery in the metropolitan Chicago real estate market accelerate considerably. There were ...


Friend-of-Mine Marketing: The Strategy to Try Right Now

Social media has changed the world in many ways, giving us almost unlimited access to the lives of friends, family, distant acquaintances and potential clients. Whatever they choose to share, we have the opportunity to consume. And consume we do. A recent study by Experian Marketing Services found that Americans ...


The Importance of Title Insurance: Educating and Empowering Consumers in Our Age of Information

Without a doubt, buying a home is one of the single largest investments a homeowner will make in his or her lifetime. Along with a home purchase, buyers protect their property from fire, theft or wind with homeowners insurance, and from rising water with flood insurance. Purchasing these policies is ...


Become a Go-to Information Source with Realtors Property Resource®

As a broker or agent, your biggest task is becoming your client’s most relevant source for information. This is especially important now that we live in a world where a quick Internet search can provide anyone with a wealth of knowledge. You, the real estate professional, need to make yourself ...


Crowdsourcing Part 1: Get in Business with Pinterest

By now, most real estate professionals have already successfully incorporated social and digital media into their real estate business, using networks such as Facebook, Twitter and Google+. One site that not enough brokers are taking advantage of is Pinterest. Further, crowdsourcing ...


Coaching Myths and Mysteries

When I speak with the elite agents around the world, most of them have one single attribute in common: They all have a coach! Why is it that? ...


How Buyers Can Stand Out in a Multiple-Offer Market

A Beverly Hills home listed at $2.5 million and sold within 10 days at $100,000 over asking price with multiple-offers. A bank real estate-owned property listed at $4.9 million and received 21 offers—some were $250,000 over asking price. Far from exceptional, ...


Business Opportunities Abound for Relo Departments

New business opportunities don’t always require new products and original services, but sometimes just a new approach. Some brokerage relocation departments are successfully re-directing expertise to reflect their local markets’ ever-changing needs by expanding, linking or repackaging existing services. ...


5 Mobile Finance Trends on the Rise in 2013

The world’s Internet denizens are increasingly embracing mobile computing. It’s not hype. A growing body of evidence supports the notion that the mobile Web will free us from the constraints of the desktop. ...


Which Legal Structure Is Best for Your Business?

Figuring out the appropriate legal structure for a small business can be a daunting task, especially considering that each type of structure has trade-offs. ...


Keeping Up with Leads: A Systematic Approach

“As the real estate industry continues to become increasingly mobile, incorporating mobile tools into the follow up process is crucial,” says Michelle Horinek, the broker/owner of PRESTIGE Realty in Whitehouse, Texas. Read on for more of Horinek's valuable insight on on keeping up with leads and maintaining client relationships. ...


What Steps Can Firms Take to Improve/Lower their E&O Cost?

Errors and omissions insurance is one of the key coverage types the real estate industry relies upon to help it manage claims. When weighing different insurance carriers, many real estate companies will undoubtedly compare premium pricing and services rendered of various providers, both of which may help them make informed ...


Maximize the iPad to Optimize Your Real Estate Business

“A master salesperson never tells someone anything they can show them.” ...


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