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Weekly Business Builder Archive Archive


3 Ways to Make ‘Word of Mouth’ Happen

(MCT)—Word of mouth is a powerful force for generating business for your company, but how can you capture this lighting in a bottle? ...


Setting a Higher Standard for Service

When it comes to great service, today’s customers don’t always know how to define it, but they definitely “know it when they see it.” Unfortunately, too many consumers have become accustomed to substandard service and are literally ...


Do’s and Don’ts of Powerful Listing Presentations

As today’s real estate industry continues to become more cut-throat, real estate professionals are re-evaluating their marketing tactics to set themselves apart from the competition. Let’s face it; a buyer or seller’s first impression of you weighs heavily on their decision ...


Change Agent: An Interview with Kelly Mitchell from Agent Caffeine

Better Homes and Gardens Real Estate has begun a new interview series designed to invoke passion and purpose into your business. In its “Change Agent” series, Rebekah Radice, Manager of Industry Engagement for Better Homes and Gardens® Real Estate will be speaking with industry leaders about the driving force behind ...


Ask the Expert: Prepping Baby Boomers for Market

Today's “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. ...


Top 5 Tips for Choosing a Virtual Office Location

Need tips on choosing a virtual office location? Long gone are the days when brick-and-mortar offices were the only options around. Virtual offices are increasingly popular because of their convenience and practicality factors. ...


Real Estate: Local or Global?

If real estate is a local business, why is there such a growing emphasis on global among today’s progressive real estate firms? ...


The Leads that Matter Most

Are your marketing strategies up to par? In the following interview. Marshall Saunders, Broker/Owner of RE/MAX Results, will let us in on his most successful marketing strategies, and the importance of online marketing. ...


Focusing on First-Time Buyer and Seller Needs Boosts Competition among Real Estate Companies

The housing market is abuzz with activity this summer, as sellers attempt to unload homes onto the market as their values rise and buyers compete for affordable pricing while mortgage rates are still low. Given the level of activity among market ...


The Single-Office Entrepreneur

Realtor.com® designs programs to help brokers manage their listings and to provide branding and lead generation for all their agents and properties on the site. While this is true for large brokers, realtor.com® also has a dedicated team focused on brokerages ...


Top 4 Ways to Capture Mobile Business

Successfully connecting with your target audience is the best way to drive traffic back to your website. While this may seem like a “no-brainer,” you must always be on the lookout for emerging new trends and tactics to enhance your marketing ...


How to Address Disengagement at the Office

An alarming Gallup poll published earlier this year is still sending shockwaves throughout the business community: Most American workers either hate their jobs or don’t care one way or the other about them. ...


Your Three Best Bets for Building Business this Year and Next

Revenues continue to rise for brokers and their agents as the recovery tightens its grip in markets around the country. However, today’s real estate landscape is markedly different from the pre-recession boom years, and building business will require heading down new ...


5 Ways to Expand Business Outside Your Primary Market

(MCT)—Energy executive Frank McGovern talked to the Dallas Morning News recently about five ways to grow your business outside of your home city or state. ...


Rising Interest Rates Won’t Slow Down All Buyers

Many of you are seeing it in the field: Low inventory, houses flying off the market and a groundswell of demand from buyers. As a result, home prices are steadily increasing. Combine all those factors with signs of strength in the economy, and you have a recipe for another market ...


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