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Weekly Business Builder Archive Archive


Soldiering through Home Buying: A Primer for Working with the Military

As a veteran, I know all too well that the old adage of military life—home is where Uncle Sam sends you—is hardly an exaggeration. Active duty military families move, on average, every two to three years. America’s service members and military families, who are already under tremendous strain due to ...


Does Your Workplace Meet These Three Powerful Human Needs?

You want to grow your business and you’re pretty clear on what you need from your employees. Hard work. Efficiency. Innovation. Motivation. Results. But what do your employees need from you? If you’re thinking in practical terms—a steady paycheck, a quiet workspace, more training—you’re wrong. Well, at least you’re only ...


Maximizing Your Online Reputation, Part 4: Tackling Reviews: The Good, the Bad and the Ugly

Editor’s Note: This is the fourth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


Realtor.com® Follows up on Nationwide Open House Weekend

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts. ...


The 8-Step LinkedIn Marketing Plan

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients. This is where LinkedIn excels. It allows you to take control of the ...


People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. ...


Is Your Leadership Hurting the Bottom Line?

What can business leaders and managers learn from watching the earnings of publicly traded companies? ...


Celebrated Architect I.M. Pei Turns 96

Internationally acclaimed Chinese-American architect I.M. Pei celebrates his 96th birthday today, April 26th. With a career that spanned six decades and several continents, Pei created some of the most iconic structures in the world such as the Pyramid entrance to the ...


Get Ready For the Nationwide Open House Weekend April 20-21

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. ...


Maximizing Your Online Reputation, Part 3: Get Reviewed on Social Media to Enhance Your Image

Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. ...


Builders Will Build, Buyers Will Buy – Will You Get in the Game?

Here’s an interesting question for brokers, managers and sales professionals: ...


Why Social, Why Now?

Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you connect with a current ...


Motivate Yourself to Success

I have learned that if I look at an idea, thought or phrase every day, there is a good chance I will internalize its essence and make it part of me. This is no great revelation, as evidenced by the market for motivational quotes in fancy frames found in offices ...


Living Smart: Caring for your Lawn in Springtime

(MCT)—Mother Nature might still be in denial in some parts of the country, but spring is officially here — and that means it’s time for homeowners to take stock of the outside of their property to ensure it’s safe, well-cared-for and ...


Short Sales Are More Important than Ever to Market’s Recovery

There’s been a lot of talk in Washington about budget balancing and government spending cuts following the fiscal cliff deal that lawmakers passed in January. Consumers might not realize there were several positive benefits concerning real estate—the extension of tax deductions for mortgage insurance premiums, home mortgage interest and certain ...