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Weekly Business Builder Archive Archive


Your Online Leads: How to Convert Them to Buyers

Some Internet leads seem better than others – but do you know how to get the most out of your online leads? Realtor.com® administers thousands of buyer and seller lead generation programs. For them to continue to do so, they need ...


Survey Says: SoLoMo Marketing is Kind of a Big Deal

How are you connecting with homebuyers and sellers? Are your advertising dollars going to a black hole or to the honey hole? Homes.com recently polled real estate professionals and consumers to determine home search habits, marketing trends ...


Effective Networking for Small-Business Owners

(MCT)—How many times have you been to a business luncheon and been approached by someone trying to give you a business card? ...


Building Your Personal Brand with Herman Chan

If you are ready to create a stand-out online presence, then an introduction to Herman Chan is a must. As a San Francisco Bay Area top producing real estate agent, Herman is a master of harnessing the power of the Internet. ...


Top 3 Tips for a Business ‘Twitter Party’

A Twitter party can be a fun and effective way to boost your business and build an audience. But before you throw a fete for followers, make sure it's in compliance with Federal Trade Commission guidelines. ...


Big Changes Coming to Conventional Office Buildings

(MCT)—With the lines between our work lives and personal time blurring as new technology unchains us from our desks, the notion of what a desirable office looks like is also changing. ...


Real Estate’s Best Back-up Plan: Covering Your Bases with American Home Shield

Although different regions may certainly vary in the state of Texas, it’s almost standard for home warranties to be a part of a real estate transaction. And why wouldn’t they? What homebuyer wouldn’t view an included home warranty as the “cherry on top” of an already exciting purchase? With a ...


Preparing the Next Generation of Real Estate Professionals

When it comes to preparing students for a career in real estate, Colorado State University’s Everitt Real Estate Center in Fort Collins, Colo. has always taken an integrated approach, incorporating practical assignments like building a client prospect list into traditional classroom learning. ...


Amid Falling Foreclosure Rates and Rising Prices, Trade-Up Buyers Are Coming Back

With foreclosure sales in rapid decline nationwide and in high demand in many fast-rising markets, a report released this week by mortgage technology company FNC indicates that housing demand by trade-up buyers is rising as the home equity available to these ...


5 Tactics for Braving the Video Marketing World

Video marketing is essential to every successful business. In recent memory video marketing was something deemed unachievable for the everyman, something reserved for those with much larger budgets and expectations. But with ease and accessibility of video software and platforms available ...


Why Aren’t Agents Answering Their Phones?

I was scrolling through online listings recently when an exterior photo caught my eye. Upon clicking into the detailed property view and remarks to get a closer look, I was surprised to see that the first sentence read “No phone calls, please.” I had to reread this a couple of ...


Top Secrets to More Listings

In today's market what is the biggest challenge you are facing? If you said, "How to get more listings because the competition is so fierce," you are not alone. Just about everyone is feeling that now. ...


Real Estate One Family Mourns the Loss of Richard “Dick” Elsea

Richard “Dick” Elsea, former owner and president of The Real Estate One Family of Companies, passed away on September 10, 2013 with family and loved ones by his side. ...


How Often Should Business Owners Look at Bottom Line?

(MCT)—News & Observer reporter Virginia Bridges asked small-business owners how often they look at their bottom line and how that information affects how they run their business. Here’s what they said: ...


Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information

When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced ...


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