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Weekly Business Builder Archive Archive


Basic Training: Be Legendary

The days of “it’s all about me” advertising are over—and it’s about time. Today’s consumers don’t care about your big hair or your fancy car, and they certainly don’t care about what you used to look like 20 years ago! ...


4 Small-Business Lessons Learned in Reality TV Limelight

(MCT)—The rise of reality TV has created a new breed of celebrities known for their inane routines (think “Jersey Shore’s” gym-tan-laundry combo) and absurd predicaments (“Big Brother,” anyone?). ...


Communicating to Stay Connected

By now, you're probably on Facebook, Linkedin, and maybe even twitter. But being on social media doesn't necessarily mean you're maximizing your communication. Read on for an interview with Judy Copple of the The Judy Copple Team, Keller Williams, to learn how she maximizes her online presence and keeps buyers ...


Why You Should Work with Buyers from China…and How

One of the hottest trends in American real estate right now isn’t coming from America. It’s the millions of new Chinese buyers that are investing in residential properties here in the USA. They’re wealthy. They’re motivated. And they’re very savvy when ...


Would Your Agents Deliver Closings If You Delivered Leads?

Leads are the fuel for tomorrow’s transactions. In quiet months your agents may be best off using their time to prospect, build a pipeline and prepare for the future. But in the midst of the prime “closing months” is that the best use of their time? ...


5 Ways to Promote Your Real Estate Video

We recently provided you with the basics of producing a great real estate video,  but the filming and editing processes are only stepping stones to giving video content its value. Successfully sharing video content is the only way to ...


Psychoanalyzing Sellers

How real estate has changed in just a few months! For six years, real estate professionals have struggled to get buyers back into the market with advertising campaigns, incentives, and the willingness to suffer social abuse for proclaiming the housing depression to be a great time to buy a home. ...


Joint Ventures: 5 Tips to Make Them Work

Joining your business forces in a joint venture can be a boon for your business and your future goals. But there are a few things any adventurous joint venturer needs to keep in mind. ...


Real estate Q&A: Buyer Must Collect Tax from Foreign Seller

(MCT)—QUESTION: I am buying a home from a foreign investor. The closing agent is telling me that I need to submit a tax return and 10 percent of the sales price to the Internal Revenue Service. Is this for real? ...


Making Bold Moves to Find Success in Today’s Market

Often, being on top of your industry means making moves no one else will. In the following interview, David Eiglarsh of Eiglarsh Realty talks about acquiring a new brokerage, making mistakes, and managing time effectively. ...


Seizing the Opportunity to Succeed

Dennis Steed ...


Straight Talk from Agents Who Close an Abundance of Online Leads

There are agents who get large numbers of online leads and successfully convert them to sales. But not every agent has the right systems in place to convert online customers, particularly in great numbers. ...


SoLoMo: Not Just Another Buzzword

How often do you use your mobile device to search for local information or to check out what’s happening on a social media site? If you are like most Americans, it’s probably all the time. In fact, one half of local ...


Marketing Strategies: From Procrastination to Productivity

If you are currently suffering from procrastination, there is something you can do about it. ...


Ask the Experts: Facebook for Personal or Business Use?

Today's “Ask the Expert” column features Erica Campbell Byrum, Director of Social Media for Homes.com. ...


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