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Weekly Business Builder Archive Archive


One Source Fits All: Realtors Property Resource® Provides an All-Encompassing Source for All Your Property Data Needs

With an influx of different sources available to consumers, it’s common for misinformation to run rampant throughout clients’ minds. As a result, real estate professionals are tasked with the challenging feat of analyzing and interpreting these sources and delivering correct information to their clients on a daily—and sometimes hourly—basis. Instead ...


Broker Best Practices: Excelling in a Turnaround Market

Reaching a consumer and getting through to a consumer so they take action are two different activities,” says Stephanie Gonzalez, Executive Director of Support Services, Realty Executives Phoenix. “Fortunately for our industry, real estate is an interesting topic for almost everyone.” Read on for Gonzalez' tips on making lasting connections. ...


Retraining for the New, New-Home Market

While real estate’s recovery is good news in and of itself, the revival of the market is yielding many key opportunities, such as new-home sales. With inventory lagging and buyer demand increasing, builders are back in business. However, the new-home market ...


Can You Be the Next Business Thought Leader?

“A lot of people are trying to become viewed as ‘thought leaders’ because they recognize that being a well-publicized, well-respected expert in their field is good for business,” says Mitchell Levy, CEO of THiNKaha and author of the new book, “#Creating Thought Leaders Tweet. “But most people have a hard ...


Distressed Properties: Are Short Sales and REOs Still Driving Business?

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Jeff Barnett, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Multiple Offers Put Home Sellers in Control

(MCT)—The spiffy five-bedroom house on a quiet cul-de-sac in Miramar, Fla., hit the market for $379,900 on a Monday. By the close of business, there were two offers, but listing agent Carlos Martin was preaching patience. ...


How Buyers Can Stand Out in a Multiple-Offer Market

A Beverly Hills home listed at $2.5 million and sold within 10 days at $100,000 over asking price with multiple-offers. A bank real estate owned property listed at $4.9 million and received 21 offers—some were $250,000 over asking price. Far from exceptional, homes throughout Los Angeles' Westside regularly receive five ...


Marketing Strategies: Secrets to Successful Prospecting

In today’s new market especially, if you don’t prospect you may miss out on a sudden surge business that has just come up. ...


Big Opportunity: the Relocation Renter

It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. ...


4 Reasons Why Real Estate Brands Should Manage a LinkedIn Company Page

As a real estate professional, you have a busy schedule. So having to carve out additional time to manage another social media channel may seem unappealing. However, Homes.com has found that building a LinkedIn Company page is a truly ...


4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. ...


Preparing First Time Home Buyers for Their New Purchase

Purchasing a home can be an overwhelming and daunting task for anyone—especially the first-time home buyer. They must account for setting a budget for the down payment, closing costs and mortgage; picking the right community; researching the real estate market; considering the resale value; deciding the pure logistics of the ...


Basic Training: Be Legendary

The days of “it’s all about me” advertising are over—and it’s about time. Today’s consumers don’t care about your big hair or your fancy car, and they certainly don’t care about what you used to look like 20 years ago! ...


4 Small-Business Lessons Learned in Reality TV Limelight

(MCT)—The rise of reality TV has created a new breed of celebrities known for their inane routines (think “Jersey Shore’s” gym-tan-laundry combo) and absurd predicaments (“Big Brother,” anyone?). ...


Communicating to Stay Connected

By now, you're probably on Facebook, Linkedin, and maybe even twitter. But being on social media doesn't necessarily mean you're maximizing your communication. Read on for an interview with Judy Copple of the The Judy Copple Team, Keller Williams, to learn how she maximizes her online presence and keeps buyers ...


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