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Weekly Business Builder Archive Archive


Integrating Technology into Your Business Development Process

Mobile, social, and other technological advances over the past decade have altered the way consumers search for homes, providing real estate brokerages with the opportunity to leverage this shift in consumer behavior. ...


Sixty Minutes to Success: Lessons to Learn from Real Estate Leaders

What are you doing to enhance your professional development? In the real estate industry you’ve got to stay on top of ever-evolving marketing trends, shifts in the housing market, the fluctuating economy and varying regulations, not to mention sales ...


Labor (Day) Pains? Five Ways to Make Getting Back to Your 
Post-Summertime Workload Less Painful and More Productive


Summer is rapidly coming to a close. Labor Day, which typically heralds the (unofficial) end of summer, is early this year. That means even sooner than usual, we’ll have to make the annual transition from laid-back, low-pressure August to nose-to-the-grindstone, time-to-get-serious September. You may have taken a vacation this summer, ...


Do You Put Clients Last? 10 Ways You May Be 
Failing Your Customers (and the One Way to Put Them First)

Any entrepreneur willing to endure the proverbial “blood, sweat, and tears” it takes to start a business knows how important clients are. They write the checks that pay the bills. So keeping them satisfied is rarely just lip service. In fact, most business owners believe they are putting their clients ...


B2B Gift Giving Statistics for Real Estate Agents

While holidays are still months away, you may already be stressing at the idea of choosing the gifts to hand out to clients and partnering businesses. ...


One Source Fits All: Realtors Property Resource® Provides an All-Encompassing Source for All Your Property Data Needs

With an influx of different sources available to consumers, it’s common for misinformation to run rampant throughout clients’ minds. As a result, real estate professionals are tasked with the challenging feat of analyzing and interpreting these sources and delivering correct information to their clients on a daily—and sometimes hourly—basis. Instead ...


Broker Best Practices: Excelling in a Turnaround Market

Reaching a consumer and getting through to a consumer so they take action are two different activities,” says Stephanie Gonzalez, Executive Director of Support Services, Realty Executives Phoenix. “Fortunately for our industry, real estate is an interesting topic for almost everyone.” Read on for Gonzalez' tips on making lasting connections. ...


Retraining for the New, New-Home Market

While real estate’s recovery is good news in and of itself, the revival of the market is yielding many key opportunities, such as new-home sales. With inventory lagging and buyer demand increasing, builders are back in business. However, the new-home market ...


Can You Be the Next Business Thought Leader?

“A lot of people are trying to become viewed as ‘thought leaders’ because they recognize that being a well-publicized, well-respected expert in their field is good for business,” says Mitchell Levy, CEO of THiNKaha and author of the new book, “#Creating Thought Leaders Tweet. “But most people have a hard ...


Distressed Properties: Are Short Sales and REOs Still Driving Business?

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Jeff Barnett, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Multiple Offers Put Home Sellers in Control

(MCT)—The spiffy five-bedroom house on a quiet cul-de-sac in Miramar, Fla., hit the market for $379,900 on a Monday. By the close of business, there were two offers, but listing agent Carlos Martin was preaching patience. ...


How Buyers Can Stand Out in a Multiple-Offer Market

A Beverly Hills home listed at $2.5 million and sold within 10 days at $100,000 over asking price with multiple-offers. A bank real estate owned property listed at $4.9 million and received 21 offers—some were $250,000 over asking price. Far from exceptional, homes throughout Los Angeles' Westside regularly receive five ...


Marketing Strategies: Secrets to Successful Prospecting

In today’s new market especially, if you don’t prospect you may miss out on a sudden surge business that has just come up. ...


Big Opportunity: the Relocation Renter

It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. ...


4 Reasons Why Real Estate Brands Should Manage a LinkedIn Company Page

As a real estate professional, you have a busy schedule. So having to carve out additional time to manage another social media channel may seem unappealing. However, Homes.com has found that building a LinkedIn Company page is a truly ...


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