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The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
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ACE: Purchase Reverse Mortgage Course.
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Weekly Business Builder Archive Archive


Paid Leads vs. Prospecting – It’s Not ‘One Size Fits All’

There has been lively debate on the merits of prospecting for leads versus using a paid lead program. At realtor.com® and Top Producer® we provide both solutions—and what we offer is segmented by where your agents are in their careers. ...


Know the Risks of Adding Banks to Your E&O Insurance Plan

Do you want to share your E&O insurance coverage with a bank or even the government? Most real estate professionals would agree that this does not sound like a good idea. ...


Building for Today

In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by and spent some time touring the home. ...


Pinterest: Should It Be a Part of Your Marketing Plan?

Using social media to connect with clients and prospects is a necessary part of every business’ marketing plan. As a busy real estate professional, you simply do not have enough time to join or actively participate in every new network—but which ones are a must for your business? With its ...


Pick Me, Please: Home Buyers Writing Letters to Sellers

(MCT)—Some buyers are solving housing woes with prose. ...


Mid-Year Goal Setting and Business Planning – In Less than 5 Minutes

Now is a perfect time to reassess and calculate what you need to do to get your goals on track! As we move towards mid-year, it’s time to put pen to paper about what is working (and what isn’t). A ...


Maximizing Your Online Reputation, Part 7: The End Zone

Editor’s Note: This is the final article of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for another business-building series from Homes.com in RISMedia’s Friday Weekly ...


Remember: You Only Get Paid on Conversions!

I want to start this article by letting you in on a little secret: your client doesn’t care if you have 1,500 friends on Facebook if you can’t sell their house. In real estate, we get to meet people through many different channels whether through social media, or at an ...


A Tale of Two Developers

While markets differ in various ways, most of us in real estate are playing our game by the same rules. All of us have access to the same quality resources, information and tools of our trade. Why is it then that a select few seem to achieve success so far ...


Eight Things Keeping Your Company Out of First Place

Picture this: You’re relaxing on your couch and watching your favorite crime drama after a long day at work. You’ve halfway tuned out during a commercial break when something catches your attention. “Come see what we have to offer. We’re proud to be second in area sales and customer satisfaction ...


5 Ways That Small Businesses Fail

(MCT)—Starting a small business is risky. According to the U.S. Small Business Administration, approximately 50 percent of new businesses last five years or more, and only about 33 percent last 10 years or more. To find out why, the News & ...


Listen while You Work

I believe that the earning potential for a salesperson is directly linked to the quality of his or her active listening skills. To listen closely and reply well is the highest perfection we are able to attain in the art of selling. An ancient Chinese proverb reminds us; "To listen ...


Maximizing Your Online Reputation, Part 6: Offensive and Defensive Moves to Promote and Protect Your Brand

Editor’s Note: This is the sixth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded ...


Builders Are People, Too

Many of us have learned to be careful what we wish for. Years ago, as a young custom homebuilder, I reached a point where these words were ringing in my ears. While I was excited my business was growing quickly, I found myself struggling to keep up with my work ...


Work with Intention: The 3 Components of Performance Time

Everything you want to accomplish in life requires an investment of your time, so when you want to improve your results, you must consider the fact that your supply of time is limited. ...


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