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Weekly Business Builder Archive Archive


Help Your Clients Recognize Home Improvement Scams

The more active the housing market becomes, the higher the chances that your clients may encounter unethical home remodeling contractors. Help them avoid being a victim of home improvement fraud with these tips: ...


Building a Team: 5 Things You Should Know

We’ve all been to enough education sessions to know the late-afternoon drill. Sometime toward the end of the program you start noticing people gathering up their things and heading out the door. Once the flow starts, it tends to quicken. ...


4 Easy Steps to Boost Your Business with Facebook Ads

During the Super Bowl last weekend, we saw a number of top-scoring advertisements. While these companies were pulling out all the stops to make sure they could convert their traffic and capture as much attention as possible, most of us don’t have a ...


The Lonely Real Estate Agent: A Valentine’s Day Mix Tape

A bit of background: I spent several years building online ad tech for bands, so music plays a big role in my personal and professional life. So now I bring you a throwback musical creation that used to be an integral part of ...


Mobile Marketing Soars to New Heights

When Maury Westerdale, a veteran of the Ford Motor Company, started On The Move Inc., in 1992, the Dearborn, Mich.-based company gave professionals in various fields (including real estate) the chance to own and operate their own trucks, advertise their company with eye-catching graphics and provide a valuable vehicle for ...


Three Tips to Negotiate Like a Winner

A recent study by the National Association of REALTORS® revealed that 89 percent of buyers and sellers consider negotiation skills to be the most important skill when selecting an agent. In an industry where commissions are ...


Listing Presentations: What’s Your Winning Formula?

Listing presentations are the bread and butter of the real estate industry—and like every market, no two are alike. So, we want to know: ...


On Top of Their Game: Brokers Evolve along with Technology

While housing markets rise and fall, one trend that brokers are consistently working to stay on top of is the ever-evolving state of real estate technology. ...


Four Tips for Dealing with Unrealistic Seller Pricing

As a real estate expert, you offer a great deal of value to your clients. While you spend hours researching the top trends in their area, learning about the recent selling prices and creating the perfect marketing campaign, often your clients don’t realize ...


Talking Tech on Main Street: A Conversation with Annette Anthony

After our deep dive into the world of Google and Intelligent Ads over the past few months, it’s time to get back out on the street. Luckily, I had the good fortune to catch up with ...


Four Twitter Mistakes That Are Holding You Back

Are you terrible at Twitter? Because of its ability to connect you with more influencers than any other social network, Twitter is a platform you should be focusing on. According to Chris Smith in a recent Watercooler episode, Twitter ...


Make 2016 the Year You Sell More Real Estate

Regardless of how your 2015 went, in 2016, you want your business to increase even more. A savvy REALTOR® won’t rest on the success of a previous year or give up hope just because of a down year. There is plenty one can ...


6 Daily Success Habits to Incorporate into Your Business in 2016

Noted author and management guru Jim Rohn once said: “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” ...


Why Clicking ‘Publish’ Isn’t Enough for a Successful Real Estate Content Strategy

If you haven’t heard the buzz about online content and the dividends it can pay in real estate, you need to take note. Real estate agents who know what it takes to succeed in online content are seeing awesome results. ...


Top Must-Have Apps for Real Estate Pros in 2016

As 2016 begins, so do many plans and resolutions. This year, whether your resolutions revolve around your business, yourself or something else, there are a number of tools that can help you achieve your goals. ...


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