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Weekly Business Builder Archive Archive


Ask the Expert: What Are the Differences and Similarities in Today’s Foreign Buyers?

Today's “Ask the Expert” column features Cindy Fauth, Global Marketing Manager with National Association of REALTORS®. ...


Existing-Home Sales on the Rebound despite Some Affordability Concerns

Existing-home sales are expected to finish the year at their highest pace since 2006, but accelerating price growth and rising mortgage rates have the potential to slow sales, according to an economic forecast forum here at the 2015 Realtors® Legislative Meetings & ...


Generate More Leads with Video Marketing

As the real estate market continues to recover and agents flood into the market, competition for high-quality listings and clients can be fierce. Video marketing is a way to stand out from the pack. ...


Personality Types That Make the Best Agents

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the 1980s to 1990s, and currently in their 20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next two decades, they will shape the country’s workforce and will be the real estate industry’s most ...


New Move, Inc. Product Enhancements Increase Lead Conversion and Reduce Response Times

Move, Inc., recently announced enhanced features for realtor.com® Showcase(SM) Listing Enhancements, FiveStreet(SM), and Top Producer® CRM to help real estate professionals establish deeper connections with buyers and streamline the way they manage inbound leads. ...


5 Tips for Nailing Your Elevator Pitch

Marketing yourself is never easy. Unless you're the type who adores self-promotion, then selling yourself or your services can be daunting. However, if you're looking for your business to thrive, a polished elevator pitch is vital. It should be short, it should be ...


Team Accountability: Harsh or Helpful?

Every turn of the calendar, people make New Year’s resolutions. Every election, politicians say that government leaders need to be held accountable. And every year organizations tell their leaders, “We need to hold our people to their words and actions.” Yet—just like ...


4 Easy Ways to Grow Your Facebook Audience

The fast-paced world of social media is constantly changing, which can make creating a successful social strategy challenging. When comparing today’s most popular social networks, Facebook is still the most widely used platform. According to Pew Research, 70 percent of adult Internet users ...


5 Tips for Creating an Office Culture Your Agents Will Love

Providing a positive and productive office culture is key to attracting and keeping good agents. ...


Know the Risks of Adding Additional Insureds to Your E&O Insurance Plan

Do you want to share your E&O insurance coverage with a bank or even the government? Most real estate professionals would agree that this does not sound like a good idea. ...


NAR Shows Majority of Metro Areas Experiencing Widening Inequality

Rising home prices in many metro areas have helped homeowners build housing wealth in recent years, but the continued decline in homeownership means the gains are going to fewer people and likely leading to worsening inequality in the U.S., according to new research from the National Association of REALTORS®. ...


New Report Spotlights Homes Sold to Owner-Occupants

Owner-occupant buyers accounted for 63.2 percent of all residential single family home and condo sales in the first quarter of 2015, down from 65.8 percent in the previous quarter and 68.6 percent a year ago to the lowest quarterly level going back to ...


What Makes a Good Real Estate Agent – a Staffer’s Perspective

I have worked for a small independent real estate company for over 12 years now, and although my position and responsibilities have changed since I started, at virtually all points I have had a comprehensive view of every agent’s sales performance and commission ...


Three More Tips for Top-Tier Lead Generation, Part 2

Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and generate new leads could be the difference between excelling in their career or falling behind. A solid lead generation program can help you increase ...


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