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Weekly Business Builder Archive Archive


Institutional Investor Share of U.S. Residential Sales Drops to Four-Year Low in Q3 2014, Cash Sales Also Lower

RealtyTrac®, a leading source for comprehensive housing data, recently released its Q3 2014 U.S. Institutional Investor & Cash Sales Report, which shows that sales to institutional investors—entities that purchase at least 10 properties in a calendar year—accounted for 4.3 percent of all sales of single family homes and ...


3 Tricks to Treat Your Customers by Helping, Not Selling

Here’s a scary misconception about marketing—the louder you shout the more likely you’ll be heard.  In this age of information overload and the emergence of mobile and other digital trends, consumers are coming to ...


What’s in YOUR Treasure Chest?

In marketing, as in life, it’s easier to address major projects when you have a baseline of go-to resources available to you. As a real estate professional, the amount of work you need to address on a daily basis is staggering. You can ...


Consumers See Opportunities in Housing before Year-End

Prudential Real Estate, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, released this week the results of its third quarter Consumer Outlook Survey indicating that consumer optimism may lead to a stronger close for real estate in 2014. ...


Finance Executives Say Corporate Real Estate Has Emerged as a Key Strategic Component of Expected Growth

More than a third of finance executives in a recent survey, conducted by CFO Research (a division of CFO Publishing LLC) and IBM and released this week at the CoreNet Global North American Summit in Washington, D.C., say that their companies are planning growth that will result in more facilities ...


Three Tips on Selling Your ‘Haunted’ Residence

Looking to unload a ‘haunted home’? Below are three tips for selling that spooky spot. ...


Wrap Up Your Holiday Business with 5 Social Marketing Gifts

Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring.  On the contrary, agents and brokers should take advantage of this time to share good tidings with old and ...


Customer Service: What Works for any Business

No matter what your job title is, in real estate, customers are the reason your company makes money. Whether you’re a real estate agent, an administrator or in sales, customers and clients breathe ...


Now Is the Time to Plan for 2015

When is the best time to build your business plan for the upcoming year? Many agents set aside time in December or January to do this critical task. But the problem with waiting until January is that if you begin your planning then, ...


The Importance of Giving Back

A real estate business should not only be about moving forward; it's also important to give back. In the following interview, James R. Imhoff, chairman and CEO of First Weber Group, talks about standing out by giving back, as well as several other real estate best practices. ...


How to Improve Your Company’s Mood

Is your company in a bad mood? The signs aren’t always overt. People aren’t biting each other’s heads off or glaring sullenly across the conference table. (That’s home, not work!) Instead, it feels like everyone is just…coasting. Rather than digging for solutions, ...


FiveStreet Removes Boundaries for Real Estate Team Expansion

There is a new phenomenon emerging around aggressively growing real estate teams—and FiveStreet, a mobile leads solution, is paving the way, the company states. ...


What Social Media Platforms Are Best for Your Real Estate Business? Part Two.

Last week, we took a look at a few of the most popular social media sites you can use to help build your business. Now we're going to look into four more social networks and see what they can do for ...


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


Webinar: Increasing Security, Reducing Liability

To increase security and reduce liability, tune in on Tuesday October 21 at 3 p.m. EST to a practical session with well-known security speaker Robert Siciliano and Amy Chorew, VP of Platform Development at Better Homes and Gardens® Real Estate, on the essentials of real estate security. Robert ...


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