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Weekly Business Builder Archive Archive


Beyond Facebook: Building Business with Social Media

Social media is a dominating force in business today. It seems that almost every tech-savvy mobile user can be found Liking, Retweeting, and Sharing their way through the many different social media websites that have sprung up in recent years. While ...


4 Steps to Delight Your Customers with Consumable, Valuable Content

On average, Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. ...


How to Effectively Market Yourself at Your Next Open House

While an open house presents a great opportunity to attract potential buyers to your listing, it’s also the perfect time for you to attract potential clients to your business.  As part of the Better Homes and Gardens® Real Estate National Open House month, we’re ...


The Many Benefits of Continuing Education

Today’s real estate market is competitive. Aside from the mechanics of finding the right homes for the right buyers, how can prospective buyers and sellers guarantee that they’ve found the right agent for the job? Setting yourself or your agents apart from the pack can make all the difference. In ...


Mortgage Rates Fall Hard, Freddie Mac Says

(TNS)—Fixed mortgage rates moved lower this week on news of weakness in the labor markets, with Freddie Mac saying lenders were offering conventional 30-year loans at an average of 3.66 percent, down from last week’s 3.7 percent. ...


Who Gets to Be a Millionaire? 6 Factors

People who buy lottery tickets hope to become millionaires. But some people, ticket-buyers or not, are more apt to reach millionaire status than others. A study by Fidelity Investments revealed the six most common wealth-building factors the most successful wanna-be millionaires have on ...


Defining Your Niche

“When you define your value, it helps you give your best ‘yes’s and your clear ‘no’s.” This sound piece of philosophy comes from Debra Trappen, chief of sass, moxie and experience at d11 Consulting, who was the guest of Homes.com’s webinar, “Fire Up ...


Building a Personal Brand from Your Own Unique Strengths

Successful real estate agents sell more than houses. They sell trust, expertise, lifestyle and attention to detail. ...


Ask the Expert: What Is Social Media’s Most Valuable Metric?

Today's “Ask the Expert” column features Adam Selig, COO and Managing Partner of Lumentus Social. Selig says forget likes and comments and focus on this social media metric instead. ...


Are Drones the Next Big Thing in Real Estate?

Earlier this month, Homes.com published a new report about the FAA’s updated regulations on the use of drones in real estate marketing, and that brought about one of the most interesting debates among agents and brokers we’ve ever seen. ...


3 Trends Set for This Year’s Spring Market

As the temperatures get warmer, and we inch closer to spring, the spring real estate market is getting ready to bloom. For real estate professionals, that means an increase in listings, open houses and (hopefully!) closings. If you’re not ready for ...


Effective Rate on New Home Loans Drops below 4 Percent

Last month we reported that the contract rate on new home loans dipped below 4 percent in January, based on data released by the Federal Housing Finance Agency (FHFA).  In February, the rate continued to decline, from 3.92 to 3.79 percent, as did the average initial fees and charges on the loans, ...


Developing a Well-Rounded Management Team

(TNS)—Q: I’d like to help the managers on my team become more effective with their direct reports. They tend to have different approaches—one is highly organized with a “command and control” approach, one has a more empathic approach, and so on. How can ...


Four Tools to Maximize Facebook Results

By now, if you’re a real estate professional who isn’t active on social media, you might as well hang up your rotary phone, sit by your typewriter, and write a note by candlelight, because communicating with today’s tech savvy home buyers will be ...


ListHub Inks Renewal Deals with Heavyweights CENTURY 21 and Coldwell Banker

ListHub recently announced renewal agreements with global franchises CENTURY 21 and Coldwell Banker, both of which are subsidiaries of Realogy. These deals build on the momentum of the national agreements ListHub announced last week and give the millions of monthly consumers who view properties on these brands' websites and mobile apps access to the listings ...


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