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Weekly Business Builder Archive Archive


Monetizing Listing Data…Is It Possible? Let’s Find Out in 2013

How many times have you heard the pros and cons of listing syndication in the last five years, and the resulting question…”should you or should you NOT syndicate?” More times than you care to remember, I am sure. Unfortunately, that is not the right question. 2013 is the year to ...


Pocket Listings: Helpful or Harmful?

Pocket listings—listings sold outside of the MLS—are gaining heat inside the real estate industry. Far from a new concept, they are one of real estate’s biggest in-house controversies, with professionals from across the country taking different stances as to whether or not they help or hinder the market. ...


Establishing a Client Relationship

There are some things you need to know about establishing a relationship with a client. First, the relationship with your client needs to be a dual one; professional and helpful. ...


Four Areas to Focus on in 2013

Real estate marketing continues to move toward online and mobile mediums. It’s obvious why, since that’s where the buyers are. Real estate marketing has transformed from flyers, magazines, newspapers and postcards to property sites, YouTube videos, social networking and mobile technologies. Below are four items to implement to market successfully ...


REALTORS Property Resource®: A Single Source for All Your Information Needs

Thanks to the Internet, REALTORS® and consumers have countless sources of information to scout through when researching the buying process or individual property information. But how much is too much? With this flood of information in our digital age, how can industry professionals and consumers be confident that the info ...


5 Ways to Use the Power Broker Survey for Business Development

The polls are closed and the tally is on to rank the leading brokerage firms for 2012. Receiving its largest response ever, RISMedia’s 25th Annual Power Broker Survey will yield a record-breaking listing of real estate’s top brokerage firms in the ...


Because Service Matters

Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you go back and endure terrible service just for the food? If you are like me, meals always taste better when accompanied by great service. A big part of offering great ...


Ask the Expert: Leveraging Video Assets

The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat. ...


The Good, Bad and Ugly: Social Media’s Impact on Your Brand

(eM+C)—There's no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It's at the foundation of what I call tri-branding — i.e., when companies use social media to link ...


What Will 21st Century Managers Need to Succeed?

Are the young, multiplying countries of Africa the next frontier? Which countries will be members of the EU in five years? Where is the ground safe in the Middle East? What will happen if things go awry in the South or East China Sea? Is Mexico going to replace Brazil ...


Home Fashions Come, and Home Fashions Go

(MCT)—I was engaging in a bit of therapy the other day, viciously attacking a wallpaper border that had fouled my powder room for far too long. ...


The Consumer Retention Conundrum

• Only 18 percent of brokerages received repeat business. ...


Ask the Expert: How to Tackle Goal Planning

Setting goals is a productive and efficient way to move your business forward. But it’s one thing to set goals, and it’s another to achieve them. In the following Q & A, Frederick Herot, Vice President of B2B Marketing of REALTOR.com® and Top Producer, lets us know how a little ...


How to Spot Business Opportunity in Tomorrow’s Economy

Take a moment to consider some of today’s largest, most recognizable companies—“some of them may not be around after the next several years,” says G. Michael Maddock, CEO of Maddock Douglas, a company that advises Fortune 100 players like GE and Wal-Mart. ...


Five Ways Your Business Can Improve by Admitting to Mistakes

It seems our society has turned dodging responsibility into an art form. From celebrities who insist that a brush with the law was all a big misunderstanding to political figures who use spin and double-speak to blame everything on the other side, no one wants to admit it when they ...


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