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Weekly Business Builder Archive Archive


Four Content Strategies to Boost Your Social Rankings

We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The ...


Share This, Not That: How to Post Successfully on Social Media

You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media. You’ve got it. But how do you get started? How do you get active here in a way that actually creates the impact ...


Full-Service Is Still the Best Way to Go

In August, I had the opportunity to talk to hundreds of brokers about their operations, their agents, their markets and their thoughts on the industry. One thing I heard loud and clear from them was a resolve to support their agents in the most meaningful ways possible. ...


Online Visibility Boosting Tips You Can Implement Today

With constant access to technology, consumers now turn to the Internet for most of their real estate needs. In fact, according to the National Association of REALTORS®, 92 percent of people now use the Internet in their home search. While it’s ...


Consumer Trends Shaping the Future of Home Amenities

When selling a home, you need to understand the current consumer expectations and lifestyles. Appliance companies have tracked these for a while, and while some trends come and go, others remain popular for years. Recent consumer demands for energy efficiency and for connectivity ...


Ask the Expert: How Can Agents Find a Niche in the International Market?

Today's “Ask the Expert” column features Cindy Fauth, the Global Marketing Manager with National Association of REALTORS®. ...


Tips to Grow Your Real Estate Business and Still Have a Life

Want to be successful in real estate and not have to work 60-70 hours each week? That’s the focus of the most recent Secrets of Top Selling Agents webinar, “Build a Big Business in a Short Amount of Time and Still Have a ...


The Right Recruitment Strategy for Long-term Success

When recruiting for your firm, you have to carefully balance making a compelling argument without beating your chest and trying to convince new real estate agents that you are "the best." Trying to lure new agents with features, perks and incentive packages, or ...


Bringing the World Together through a Truly International Connection

It’s not often that you come across a real estate brand where the founder is still president and 100-percent involved ...


Real Estate Hits the Big Screen with ’99 Homes’

Real estate is once again on the big screen - brokers, agents and "Glengarry Glen Ross" fans, rejoice! ...


New Report Offers Strategies to Bring Women to Top Level Positions in Real Estate

A new report from the Urban Land Institute (ULI), Women in Leadership in the Real Estate and Land Use Industry, recommends strategies to help women advance to executive-level positions within the real estate industry and overcome the still-existent challenge of gender inequality. ...


Five Ways to Grow Your Real Estate Business through Instagram

In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. What better way ...


Content Marketing for Real Estate Professionals

Having a website is a great start as a professional platform to gain contacts, but you’ll soon find that it isn't enough to bring in the volume of leads needed to realize your goals as a real estate professional. You will find, however, ...


Want to Generate More Referrals? Plan a Client Party!

When you work by referral, your relationships drive your business. In order to build lasting relationships with your clients, it’s important to maintain consistent contact with them. How can you do this? Get face-to-face and voice-to-voice with ...


Accuracy, Control, Consolidation…What Does the Future Really Hold for Data?

Craig Cheatham’s unforgettable entrance as co-moderator of “The Fate of Data Control” panel during RISMedia’s Real Estate CEO Exchange last week captured how many brokers feel about the ongoing data struggle. Making his way through the Yale Club's crowded Grand Ballroom, Cheatham gave the event's nearly 200 attendees a chance to see ...


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