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Weekly Business Builder Archive Archive


Attack of the Killer Office Chairs

(MCT)—I’m sitting down while writing this column. That's a pretty daring move on my part. ...


4 Video Marketing Tactics to Attract Local Business

While video marketing is not necessarily new to the real estate industry, the demand for it has certainly increased by leaps and bounds in the last few years. Since 90 percent of consumers watch online video (Invodo), this visual ...


5 Networking Tips to Increase Your Sphere of Influence

In the real estate industry, networking is one of the most important facets of the job. A savvy real estate professional will use each and every opportunity to meet new people and connect with them to make future business ...


Taking LinkedIn Seriously

With LinkedIn being the go-to spot for professionals, real estate agents now have a whole new territory at their disposal. If business is conducted online, and companies are scouting potential employees through LinkedIn connections, it makes sense for agents to bolster their ...


Six Steps to Improve Your Real Estate Website for Mobile Visitors

According to a Google study, 79 percent of mobile users will visit another site for the information they need if they find a site difficult to use. How are you engaging with potential customers via mobile? Use the six tips below to ...


5 Bad Ideas for Real Estate Websites

How effective is your real estate website? Check out the following infographic, which runs down 5 don'ts for real estate sites.


4 Mobile Strategies to Boost Your Local Presence

Ninety-four percent of smartphone owners search for local information on their phone (Vocus). You can bet that it’s a good idea for real estate professionals to establish a strong mobile presence to prevent being passed over. The question is how to get started and what are the best practices for ...


Rookie Real Estate Agents Can Benefit from Errors & Omissions Insurance

With the housing market on the rebound, people may be attracted to a career as a real estate agent. Rookie agents can be prone to mistakes, which is why E&O insurance is important for these professionals. The following are some of the most common errors made by inexperienced agents: ...


Confidence and Optimism Win the Day: Chinowth & Cohen REALTORS®

Sheryl Chinowth and Lee Cohen are partners in the truest sense—both in business and in married life—and it comes as no surprise that their family mentality and positive attitudes have vaulted their independent real estate company, established just 10 years ago, into one of the largest and most productive in ...


Great Spaces: Beauty on the Outskirts of Monaco

If Great Spaces published a Top 10 list, this breathtaking estate on the outskirts of Monaco would surely make the cut. ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


How to Host a Successful Twitter Chat

Whether you want to establish yourself as an expert in your field, or simply connect with your followers, holding a Twitter chat is a great way to interact with your community. ...


Rise to the Top with 5 Local Content Ideas

As a real estate pro, we know that content is king and providing buyers and sellers with helpful information is critical to engaging with them and building relationships. The challenge is determining what subject matter piques their interest and prompts them to ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Ask the Expert: What are the Top Online Real Estate Marketing Tools?

Q: What online marketing tools should real estate professionals add to the mix in order to successfully grow their business? ...


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