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Weekly Business Builder Archive Archive


Five Social Media Tricks to Sell More Real Estate

Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it. ...


Customer Service: What Works for Any Business

No matter what your job title is, in real estate, customers are the reason your company makes money. Whether you’re a real estate agent, an administrator or in sales, customers and clients breathe life into your ...


Ask the Expert: How Can Agents Turn Customers into Clients?

Our most recent “Ask the Expert” column features Nancy Pearce-Harris with Equity Real Estate, Regional Designated Broker for Nevada and Branch Broker for St. George, Utah. ...


“Facebook-geddon”: New Algorithm Changes That Affect Your Pages

While many real estate agents panicked over the mobile updates brought about by Google’s Mobilegeddon, another less-expected algorithm update may have been overlooked, and its changes may be even more significant. With over 728 million daily users, Facebook is still the top ...


Talent Attraction Is More Than a Recruiting Strategy—It’s a Differentiator!

In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is, “to draw by appealing to the emotions or senses, ...


Homeowners Voice a Shifting Sense of Home Value in New Study

Berkshire Hathaway HomeServices and Berkshire Hathaway New England Properties recently released results of its first quarterly Homeowner Sentiment Survey showing that people’s perception of home value in the post-crash era runs much deeper than ...


Ask the Expert: What Are the Differences and Similarities in Today’s Foreign Buyers?

Today's “Ask the Expert” column features Cindy Fauth, Global Marketing Manager with National Association of REALTORS®. ...


Existing-Home Sales on the Rebound despite Some Affordability Concerns

Existing-home sales are expected to finish the year at their highest pace since 2006, but accelerating price growth and rising mortgage rates have the potential to slow sales, according to an economic forecast forum here at the 2015 Realtors® Legislative Meetings & ...


Generate More Leads with Video Marketing

As the real estate market continues to recover and agents flood into the market, competition for high-quality listings and clients can be fierce. Video marketing is a way to stand out from the pack. ...


Personality Types That Make the Best Agents

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the 1980s to 1990s, and currently in their 20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next two decades, they will shape the country’s workforce and will be the real estate industry’s most ...


New Move, Inc. Product Enhancements Increase Lead Conversion and Reduce Response Times

Move, Inc., recently announced enhanced features for realtor.com® Showcase(SM) Listing Enhancements, FiveStreet(SM), and Top Producer® CRM to help real estate professionals establish deeper connections with buyers and streamline the way they manage inbound leads. ...


5 Tips for Nailing Your Elevator Pitch

Marketing yourself is never easy. Unless you're the type who adores self-promotion, then selling yourself or your services can be daunting. However, if you're looking for your business to thrive, a polished elevator pitch is vital. It should be short, it should be ...


Team Accountability: Harsh or Helpful?

Every turn of the calendar, people make New Year’s resolutions. Every election, politicians say that government leaders need to be held accountable. And every year organizations tell their leaders, “We need to hold our people to their words and actions.” Yet—just like ...


4 Easy Ways to Grow Your Facebook Audience

The fast-paced world of social media is constantly changing, which can make creating a successful social strategy challenging. When comparing today’s most popular social networks, Facebook is still the most widely used platform. According to Pew Research, 70 percent of adult Internet users ...


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