Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Time Management: Skills for Sales Success: Part Two.
Negotiating Skills: Skills for Sales Success: Part Six.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
At Home with Diversity.

Weekly Business Builder Archive Archive


4 Ways to WIN with First-Time Buyers

With the housing market seeing significant recoveries in home prices, Millennials are finally making a move toward homeownership. For many, this will be their first homebuying experience, so they’ll be turning to real estate agents for guidance and support. ...


Own Your Digital Personality: Social Media & Building Your Personal Brand

Jeff Bezos, the CEO of Amazon, famously said, “Your brand is what people say about you after you leave the room.” In today’s digital age, what people used to say “in the room” often now occurs online. From online reviews to social ...


Success Tips for the Self-Employed

Being self-employed is the ultimate freedom. You get to be your own boss, set your own schedule and enjoy unlimited income potential. But this sort of flexibility also comes with real risk. With so much responsibility to ...


Take Back Your Listings

Google is the most popular search engine on the Web by a landslide. You know this because over 70 percent of you begin your searches on Google, which means that over 70 percent of your potential clients also begin their searches on ...


Four New Facebook Advertising Features That Will Boost Your Business

With all the content being shared on Facebook, even the greatest content strategy can fall victim to the “noise” of social media. However, if you’re willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd. ...


The Importance of Client Relations: Then, Now, and Always

At Better Homes and Gardens® Real Estate we constantly draw inspiration to Be Better® from our own network. Recently I had the opportunity to listen to John Baker, an industry veteran from Better Homes and Gardens Real Estate Metro Brokers, about his thoughts ...


Attributes of a Professional Negotiator

Negotiation is one of the most important skills a real estate agent can possess. Being the best professional you can be and providing the best service possible is vital to achieving a happy outcome—and generating referrals—but negotiating well isn’t ...


Ask the Expert: How Can You Become Indispensable?

Today's “Ask the Expert” column features Lance Malcolm, Chief Operating Officer with Contractor Connection. ...


How Tech-Savvy Home Upgrades Can Move Your Listings Faster

Real estate, like many other industries, is founded on an age-old principle—buy low, sell high. Home sellers want to price their home for its highest value, and buyers want to find a dream home that will ...


How to Inspire Sellers to Stage Their Homes before Listing Them

It has taken some time, but the housing market is finally turning around. Rising sales mean that sellers need an edge if they want to come out on top. As real estate agents, we know that staging a house can help a seller ...


The Best Day of the Year to Buy a Home

If you’ve ever bought a home, you’ve likely heard from your REALTOR® that it’s better to buy in the fall and winter months to get the best deal — given less competition from other buyers in these colder months when families are entrenched in the back-to-school schedule. ...


Top Strategies for Building Your Power Team

When you’re looking for someone to do business with, you’re looking for people who will be an integral part of your world. Because of this, you need to make sure you develop a savvy team-approach to your business. ...


The Real Estate Pro’s Guide to Hosting an Event

As real estate professionals, it’s important to have an active role in the community and give back to the neighborhoods we know and love. There’s no better way to pay it forward and show your community how much you care than by hosting ...


5 Tips on Value-Added Selling from David Knox

1. Price competition ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


Our Latest News >>