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Weekly Business Builder Archive Archive


5 Signs You’re Letting Fear Run Your Company

Here's the harsh truth: No matter how much you plan, no matter how many rules you put in place, no matter how much risk you avoid, you'll never control all the circumstances that influence your business. Never. ...


Getting through to Millennial Buyers

Despite some barriers to homeownership, there’s no doubt that millennials will be the next big market of homebuyers. Reaching the target demographic of millennial homebuyers is a challenge that real estate professionals must tackle today. ...


The Added Cost of Being an International Buyer in the U.S. Market

The real estate market in the U.S. has made a strong recovery in recent months, leading international buyers to once again view the U.S. as a safe haven for investment. With well-defined, secure property rights, the U.S. treats sales of real estate to foreigners almost the same as sales to ...


Beyond Facebook: Building Business with Social Media

Social media is a dominating force in business today. It seems that almost every tech-savvy mobile user can be found Liking, Retweeting, and Sharing their way through the many different social media websites that have sprung up in recent years. While ...


4 Steps to Delight Your Customers with Consumable, Valuable Content

On average, Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. ...


How to Effectively Market Yourself at Your Next Open House

While an open house presents a great opportunity to attract potential buyers to your listing, it’s also the perfect time for you to attract potential clients to your business.  As part of the Better Homes and Gardens® Real Estate National Open House month, we’re ...


The Many Benefits of Continuing Education

Today’s real estate market is competitive. Aside from the mechanics of finding the right homes for the right buyers, how can prospective buyers and sellers guarantee that they’ve found the right agent for the job? Setting yourself or your agents apart from the pack can make all the difference. In ...


Mortgage Rates Fall Hard, Freddie Mac Says

(TNS)—Fixed mortgage rates moved lower this week on news of weakness in the labor markets, with Freddie Mac saying lenders were offering conventional 30-year loans at an average of 3.66 percent, down from last week’s 3.7 percent. ...


Who Gets to Be a Millionaire? 6 Factors

People who buy lottery tickets hope to become millionaires. But some people, ticket-buyers or not, are more apt to reach millionaire status than others. A study by Fidelity Investments revealed the six most common wealth-building factors the most successful wanna-be millionaires have on ...


Defining Your Niche

“When you define your value, it helps you give your best ‘yes’s and your clear ‘no’s.” This sound piece of philosophy comes from Debra Trappen, chief of sass, moxie and experience at d11 Consulting, who was the guest of Homes.com’s webinar, “Fire Up ...


Building a Personal Brand from Your Own Unique Strengths

Successful real estate agents sell more than houses. They sell trust, expertise, lifestyle and attention to detail. ...


Ask the Expert: What Is Social Media’s Most Valuable Metric?

Today's “Ask the Expert” column features Adam Selig, COO and Managing Partner of Lumentus Social. Selig says forget likes and comments and focus on this social media metric instead. ...


Are Drones the Next Big Thing in Real Estate?

Earlier this month, Homes.com published a new report about the FAA’s updated regulations on the use of drones in real estate marketing, and that brought about one of the most interesting debates among agents and brokers we’ve ever seen. ...


3 Trends Set for This Year’s Spring Market

As the temperatures get warmer, and we inch closer to spring, the spring real estate market is getting ready to bloom. For real estate professionals, that means an increase in listings, open houses and (hopefully!) closings. If you’re not ready for ...


Effective Rate on New Home Loans Drops below 4 Percent

Last month we reported that the contract rate on new home loans dipped below 4 percent in January, based on data released by the Federal Housing Finance Agency (FHFA).  In February, the rate continued to decline, from 3.92 to 3.79 percent, as did the average initial fees and charges on the loans, ...


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