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Weekly Business Builder Archive Archive


How to Use Social Media the RIGHT Way

Real estate marketers often miss the simple fact that social networks are the first platforms that are actually a two-way conversation and therefore are the perfect places to invest time and money. ...


Redefining Customer Service: CIO Roundtable Focuses on Helping Brokerage Firms Achieve Their Goals

While technology developments in the real estate space may dazzle and impress, they don’t truly serve the needs of brokers and agents unless they help fulfill one primary goal: making the real estate process quicker, easier and cheaper for homebuyers and sellers. ...


’30 Under 30′ REALTORS® Making a Name for Themselves in Real Estate

A group of rising young REALTORS® is taking advantage of renewed optimism in housing and commercial real estate markets to champion their client's buying, selling and investing goals and advance their real estate careers. This year's REALTOR® Magazine "30 Under 30" honorees are hardworking young professionals who understand the importance ...


6 Takeaways for Stay-at-Home CEOs

Being young and inexperienced can be intimidating for stay-at-home entrepreneurs, but it doesn’t mean you’re making mistakes, says veteran businesswoman Renae Christine. ...


10 Best Practices for Converting Online Leads – Part 2

Looking to double your business in one year’s time? According to Bob Corcoran, founder and CEO of Corcoran Consulting & Coaching, which specializes in performance coaching and the implementation of sound business systems into a broker’s or agent’s existing practice, this can be ...


Dialogue and Techniques to Convert Leads

How are some top agents getting up to 10 percent or more conversions from realtor.com® Internet leads? ...


70 Percent of Boomers Expect the House They Retire in to Be Their Best

Better Homes and Gardens® Real Estate recently released the findings of a national survey of baby boomers (ages 49-67), revealing this influential generation’s feelings of optimism about living an independent, active lifestyle; a lifestyle unrestrained by planned retirement communities and instead bolstered by ...


Winning Listings in a Highly Competitive Market

For Andrea Bakewell, a sales associate with Coldwell Banker RPM Realty in Little Rock, Ark., standing out in today’s highly competitive real estate market begins with having access to the most comprehensive property and market information. With only one chance to make a positive first impression among today’s buyers and ...


How Video Can Help Your Business

Nearly one year ago, realtor.com® asked this question: Does Twitter’s new app Vine have real estate appeal?”It’s a great question, and one many agents and brokers are still asking. Over the past 12 months, Vine has become more visible, and even has a ...


When a CEO Steps Down: Next Steps for Your Business

CEOs can resign or be removed like any other employee, yet your business needs a plan if its leadership is going to step down. ...


To Catch a Fish, You Must Think Like a Fish

There’s an old saying, “to catch a fish, you must think like a fish,” and I’ve used it over and over again to describe effective marketing strategies to real estate agents. ...


Power Broker Forum Zeroes in on Profitability

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Making Leads Count

Leads are the cornerstone in establishing a successful real estate career. While many real estate professionals have their own system in place for obtaining leads—many of them utilizing Homes.com—getting them is just the tip of the iceberg. It’s how you act on ...


All-Cash Sales Up while Distressed Sales and Investors Decline

Analysis of data collected for the Realtors® Confidence Index shows the market share of all-cash purchases is on the rise, despite declines in distressed sales and investor activity, according to the National Association of Realtors®. ...


Are Your Employees Sabotaging Your Company’s Accountability?

We all know what it’s like to be promised, “I’ll get back to you on that question,” only to never hear another word. Likewise, we’ve all dealt with colleagues who draft off of others’ achievements, salespeople who don’t stand behind their products ...


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