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Weekly Business Builder Archive Archive


Brokers Concerned about Generation Y but Expect a Better 2015

While the typical firm profile is similar to previous years, the future expectations of firms change as the real estate market evolves over time, as seen in the results from NAR’s 2014 Profile of Real Estate Firms. ...


Women: 5 Tactics to Defy the Impossible in Business

In terms of growth in business ownership, women have been soaring past men, averaging increases 1.5 times the national average, according to the 2014 State of Women-Owned Businesses Report by American Express Open. ...


4 Insights about Millennials’ Path to Homeownership

Recently Google reported several positive house hunting trends including the news that Millennials are setting their sights on homeownership more so than other age groups. Now that the economy is recovering, younger buyers are more confident about their ...


Converting Leads from the Get-Go

With so many lead sources online, leads are coming at you fast. And, as you all know, those leads range from consumers who are ready to buy, to those who are just browsing. How you work with each can mean the difference ...


Most Popular Keywords when Listing a Property

“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. ...


Avoiding Claims against Real Estate Licensees Arising from ‘Flips’

In both up and down markets, flips of property have become a revenue-generating cottage industry for investors. In the classic flip situation, an investor will acquire a fixer upper, remodel it, and put it back on the market within three to 12 months, ...


Six Tips to Drive More Traffic to Your Website

If you’re tired of your website showing up on the third page of Google’s search results (because let’s face it—nobody clicks that far), here’s some good news. You can absolutely improve your rankings starting today. The bad news? It’s going to cost you. If you want results right now, you’re ...


Employee Wellness Programs: 5 Legal Reminders

Measuring and ensuring employee wellness is a great way to ground a holistic approach to getting the most out of your workforce. But like any employer initiative, business owners should be careful that their good intentions don't become oppressive or illegal. ...


Institutional Investor Share of U.S. Residential Sales Drops to Four-Year Low in Q3 2014, Cash Sales Also Lower

RealtyTrac®, a leading source for comprehensive housing data, recently released its Q3 2014 U.S. Institutional Investor & Cash Sales Report, which shows that sales to institutional investors—entities that purchase at least 10 properties in a calendar year—accounted for 4.3 percent of all sales of single family homes and ...


3 Tricks to Treat Your Customers by Helping, Not Selling

Here’s a scary misconception about marketing—the louder you shout the more likely you’ll be heard.  In this age of information overload and the emergence of mobile and other digital trends, consumers are coming to ...


What’s in YOUR Treasure Chest?

In marketing, as in life, it’s easier to address major projects when you have a baseline of go-to resources available to you. As a real estate professional, the amount of work you need to address on a daily basis is staggering. You can ...


Consumers See Opportunities in Housing before Year-End

Prudential Real Estate, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, released this week the results of its third quarter Consumer Outlook Survey indicating that consumer optimism may lead to a stronger close for real estate in 2014. ...


Finance Executives Say Corporate Real Estate Has Emerged as a Key Strategic Component of Expected Growth

More than a third of finance executives in a recent survey, conducted by CFO Research (a division of CFO Publishing LLC) and IBM and released this week at the CoreNet Global North American Summit in Washington, D.C., say that their companies are planning growth that will result in more facilities ...


Three Tips on Selling Your ‘Haunted’ Residence

Looking to unload a ‘haunted home’? Below are three tips for selling that spooky spot. ...


Wrap Up Your Holiday Business with 5 Social Marketing Gifts

Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring.  On the contrary, agents and brokers should take advantage of this time to share good tidings with old and ...


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