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Weekly Business Builder Archive Archive


Short Sales on Their Way Out?

Short sales and foreclosures played a starring role during the Great Recession. According to National Association of REALTORS® statistics, in the summer of 2009, distressed sales made up just under 50 percent of all transactions as reported by REALTORS®. Fast forward to ...


Write Better Listing Descriptions in Just 5 Minutes

While we all know the importance of including great photos in our online listings, an equally important—and often overlooked—component to online promotion is the property description and remarks section. This area of online property marketing offers agents huge opportunities to demonstrate their creativity and advertising expertise, and most importantly, to ...


Gmail Adds ‘Unsubscribe’ Button to Help Reduce Marketing Emails

(MCT)—Unsubscribing from annoying marketing emails is now easier than ever for users of Google’s Gmail service. ...


Balancing Act: Social Media Help Co-Workers Bond

(MCT)—When Brian Goldberg learned on Facebook that he and a co-worker had a mutual love of craft beer, he invited him to lunch at a sports bar where his own favorite brand was on tap. While gobbling burgers and throwing back cold ...


Several Key Issues Could Change the Housing Landscape in 2014

With the new year underway, there are a number of critical housing issues that could affect your clients and, in turn, your business. You’ll want to follow these developments closely to be a reliable resource for your clients. You may also want to be proactive and reach out to lawmakers ...


Ready, Set, Launch!

How is your company utilizing technology? “We are accustomed to doing virtual tours and YouTube auto-loads that help bring new clients to us, and we recently created a video to introduce our new brand,” says Christy Budnick, Executive Vice President with Berkshire Hathaway HomeServices, Florida Network Realty. Read on as ...


Smart Investing Builds Business

If you want to succeed in today's real estate industry, you will have to set yourself apart, get creative, and strategize the best ways to invest your time and money. In the following interview, KC Butler with RE/MAX 100 walks us through winning ways to build better business. ...


Feeling Competitive?

In conjunction with the NAR’s MVP action and rewards program, realtor.com®  is offering a way for you to get a Marketing Self-Assessment to see how your marketing efforts score—in just 5 minutes—by answering a few, key questions. This ...


3 Tactics for Overcoming Facebook’s New Algorithm

One of the greatest tools in a real estate pro’s marketing arsenal these days is their Facebook page, whether they rely on their personal account or a creative business page. ...


Don’t Forget about SMS

It seems every time I read a new article regarding mobile, there is some new technology that is taking over as the latest craze: photo recognition, augmented reality, mobile payments…and the list goes on. While these new technologies are great mobile marketing tools that have helped companies effectively reach users ...


Ask the Expert: How Can I Increase Global Business?

Today's “Ask the Expert” column features Cindy Fauth, the Global Marketing Manager with the National Association of REALTORS®. ...


Are Your Meetings a Waste of Time?

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. ...


5 Business Tips from a Top-Grossing Franchisee

(MCT)—Chris Souk’s road to entrepreneurship took him from the U.S. Army to carpet cleaning. ...


Attracting Talented Real Estate Agents

Attracting talented agents and having them continue their affiliation have become increasingly critical parts of a real estate company’s business strategy. In recent years, we’ve seen a dramatic shift from attracting the most agents to attracting and keeping quality agents. Part of a powerful talent attraction strategy is to regularly ...


Promised a Raise? Is It Legally Enforceable?

Did your boss ever promise you a raise, but then fail to follow through on it? If so, you will want to find out whether that promise was enforceable. ...


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