 Jennifer Allan is a former top producing real estate broker, a published author, a speaker and a trainer. She has written five books about the business of selling real estate, including her flagship book: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect. Her book shows new agents how to jumpstart their career so that they can experience success before they become discouraged and risk being just another real estate statistic.
Jennifer began her writing and training career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her “soulful” message, hopes to encourage the real estate community to self-correct the negative stereotypes of the profession.
Jennifer’s message to agents is that they should strive to be competent real estate advisors, rather than competent real estate prospectors. Her books are written with this philosophy in mind. The title – Sell with Soul – is really just a catchy phrase for following the Golden Rule in the day-to-day practice of real estate. Treating clients and prospects respectfully, as the salesperson him or herself would like to be treated. Being competent, reliable and fair, and motivated by a true desire to earn a commission, not just show up at closing with hand outstretched.
During her real estate career, Allan worked at several brokerage firms and eventually opened her own company, New Precedent Real Estate, in 2004. From 1999 through 2002, she was the top producer in her office, and a member of the RE/MAX Platinum Club, which is awarded to the company’s highest producers. In her first year of selling real estate, she was the second highest producing rookie agent out of approximately 75 other new licensees, and is a member of the RE/MAX Hall of Fame.
Jennifer speaks on a variety of topics of interest to the real estate community including:
“Selling to Your Sphere of Influence – No Sales Pitch Required!” (eligible for CE credit in 20 states)
“From Listed to SOLD: Selling Those Listings You Worked So Hard to Get”
“The Confident Rookie: 7 Secrets to Looking as if You’ve Done This Before!”
Jennifer’s speaking style is her own. She doesn’t jump around on stage, tell jokes, sing or use elaborate props to keep the audience awake; no, she keeps her audience with her by being real, by being warm, by connecting with them through her sincere desire to help. Her content-rich material may not have the crowd rolling in the aisles, but it’s guaranteed to leave the audience with some solid tools and philosophies they can actually use in their real estate practice. She doesn’t speak down from a lofty position of authority; but rather from the position of “I’ve been there; I’ve felt your pain – let me help.”
Jennifer’s speaking fees are reasonable, starting under $2,000, and she promises to leave the sales pitch at home! |
