Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Territory Management: Skills for Sales Success: Part Eight.
BPOs: The Agent's Role in the Valuation Process.
Bundle 3: CIPS Institute (Non-US Version).

RISMedia’s Achieve! Real Estate’s
Marketing & Opportunity Conference
May 24 & 25, 2011
Rye Town Hilton, Rye Brook, N.Y.

Schedule At A Glance

RISMedia’s Achieve! Preliminary Event Schedule*

Tuesday, May 24

11:30 noon – 1:00 p.m.
RREIN Member Pre-Meeting Luncheon – By invitation only
Maximizing Your Mortgage Business – Evaluating and Improving Your Asset and Its Performance
The marketplace is changing. Is your mortgage operation or relationship providing the type of return and stability your organization needs? This private luncheon will discuss and examine the issues and opportunities facing real estate brokerage firms in today’s changing mortgage industry. Gain insight into the mortgage operation of tomorrow and how your operation compares.

John Featherston, President & CEO, RISMedia

Special Guests:
Brien McMahon, Chief Franchise Officer, Radian Guaranty, Inc.
Jeff Mandel, President & CEO, iQual Corporation

1:15 p.m.– 4:30 p.m.
Opening Session
The State of the Real Estate Industry – Innovations & Opportunities
The Conference will open on Wednesday, May 24th, with a two-part Opening Session. Moderated by RISMedia President & CEO John Featherston, the Opening Session will take and in-depth look at where the industry is today, where it’s headed as we move forward, and how adapting the real estate business model can offer new opportunities in this challenging marketplace.

Opening Session, Part I
Opportunities for Expanding Marketshare and Profitability

Ed Krafchow, Chairman of the Board, Better Homes and Gardens Mason-McDuffie Real Estate
Joe Clement, Broker/Owner, RE/MAX Properties
Rick Gregory, Vice Preisdent Business Development & Operations, Better Homes and Gardens Real Estate
Peter Hunt, Chairman & CEO, Hunt Real Estate
Allan Dalton, President, Prominent Properties Sotheby’s Intl. Realty
Joe Rand, Managing Partner, Better Homes and Gardens Rand Realty
Todd Sumney, Vice President of Marketing, Realty Executives Intl.

Opening Session, Part II
Innovations and Opportunities in the New Normal

Todd Hetherington, CEO, Century 21 New Millennium
Dan Steward, President & CEO, Pillar to Post
Brian Wildermuth, President & Co-founder, SharperAgent
Bill Ervin, National Sales Director, Real Estate Relationships, CitiMortgage
John Lim, CEO, Mobile Card Cast
Marc Siden, Co-founder, CEO Onboard Informatics
Greg Rand, CEO, OwnAmerica
Darryl Davis, Owner, Darryl Davis Seminars

Welcome Reception immediately following.

Wednesday, May 25


9:00 a.m.
Opening Remarks
John Featherston, President & CEO, RISMedia

9:00 AM – 10:15 a.m.
Reshaping & Restructuring Your Business for the Future
This session explores how today’s brokerage firms are successfully increasing their business through expansion and exploring new areas of opportunity. This interactive discussion brings together several leading brokerage owners to discuss strategies they have utilized in such important areas as acquisitions, mergers, and organic growth.

Ed Krafchow, Chairman of the Board, Better Homes and Gardens Mason-McDuffie Real Estate
Dick Schlott, Chairman & CEO, Gloria Nilson REALTORS®, Real Living
Matt Rand, Managing Partner, Better Homes and Gardens Rand Realty

John Reinhardt, President & CEO, Fillmore Real Estate
Dan Durochik, General Manager, McColly Real Estate
Tami Bonnel, President, U.S. Operations, EXIT Realty

10:30 – 11:45 a.m.
Effective Recruitment and Retention Strategies
Do you have a “recruitment and retention” plan or a “selection and development” strategy. Learn the difference and why it matters.

Allan Dalton, President, Prominent Properties Sotheby’s Intl. Realty; Special Consultant to RISMedia

1:00 PM – 2:00 p.m.
Key Areas of Opportunity for Your Brokerage Firm
This session will discuss critical areas for expanding revenue in today’s changing marketplace, focusing on:

  • Real Estate Investing
  • Mobile Technology
  • Social Media Marketing
  • Optimizing Credit

Darryl MacPherson, EVP, RISMedia
Greg Rand, CEO, OwnAmerica
John Lim, President & CEO Mobile Card Cast
Gee Duntsen, President, Gee Dunsten Seminars
Jeff Mandel, President & CEO, iQual Corp.


10:30 – 11:45 a.m.
Broadening Your B2B Mission and Value
Slowed corporate relocation volume is challenging even veteran Relocation Directors to sustain their ROI for their brokers. Further pressures come from changing performance standards and supplier selection/management practices among the major relocation management firms. To cope with these threats, top firms and Relocation Directors are seeking ways to keep traditional clients and grow new revenue streams. This session will provide attendees with fresh ideas on competing for relocation volume, expanding their service lines, redefining the market segments they serve, and adding new marketing tactics and tools. They will hear from industry consultants, RMC Supplier Managers and from their RD peers on cutting-edge initiatives to reposition RDs as indispensable brokerage assets and contributors.

Peg Guinta, CRP, Projects Director, RIS Consulting Group
John Sculley, SCRP, VP-Managing Director, RIS Consulting Group


9 a.m. – 4:00 p.m.
RISMedia’s Achieve! for Agents*
Be among the first to experience this exciting new format designed specifically for real estate professionals who want to learn the latest innovations and strategies that will help move their business successfully forward into the future. Matt Fagioli, founder of the Real Estate Xplode! Conference series, has worked with RISMedia to develop this fast-paced, information-packed, full-day program, which includes dozens of expert speakers discussing the today’s most cutting-edge topics, including:

  • 2011 – The Year it Goes Mobile
  • Video Power
  • Social Insanity
  • The Future of Digital Networks
  • Agents of Change
  • Time Saving Systems

Here is a detailed list of speakers, session titles and times:

Morning Session Details:

  • Matt Fagioli, Founder, Real Estate Xplode! Conference
    9 a.m. – Opening Comments and Vision for Achieve!
    With John Featherston and Darryl MacPherson
  • Maya J. Paveza, REALTOR®, Coldwell Banker Preferred
    9:10 a.m. – Social Insanity
  • Gee Dunsten, President, Gee Dunsten Seminars
    9:25 a.m. – Yelp! I Need Yelp!
  • Stephen Schweickart, Co-founder & CEO, VScreen
    9:40 a.m. – Video Power
  • Marc Gould, Executive Director, The Real Estate Buyer’s Agent Council (REBAC)
    10:05 a.m. – Certified Awesomeness

    10:20 a.m. – Morning Break

  • Eric Stegemann, Broker/owner, River City Real Estate
    10:35 a.m. – Unleash the Shredder
  • John Lim, Founder & CEO, Mobile Card Cast
    10:55 a.m. – 2011 The Year It Goes Mobile
  • Ken Baris, President, Jordan Baris REALTORS
    11:15 a.m.- Hyper Analysis
  • Nick Smoot, Director of Business Development, Smarter Agent
    11:30 a.m. – Something Cooler
  • Jose Perez, President, PCMS Consulting
    11:45 a.m.- My Broker Doesn’t Get It

    Afternoon Session Details:

  • Matt Fagioli, Founder, Real Estate Xplode! Conference
    1 p.m. – Domain Brainstorm
  • Joe Gaeta, Vice President of Sales, Obeo
    1:15 p.m.- Image Extravaganza
  • Michael Botefuhr, Manager, Broker Relations, Zillow
    1:30 p.m.- Showing Your Zillowness
  • Jeff Lobb, Vice President of Technology and Innovation, EXIT Realty Corp. Intl.
    1:45 p.m. – Go Mobile or Go Home
  • Rick Bengson, CEO, ShowingSuite
    2:10 p.m. – Time-Saving Systems
  • Brian Wildermuth, President & Co-founder, SharperAgent
    2:25 p.m. – MPH and RPM with CRM

    2:45 p.m. Afternoon Break

  • Audrey Whittington, Vice President of Broker Solution Sales, LPS Real Estate Group
    3 p.m. – Paperless – Are We There Yet?
  • Pat Kitano, Principal, Domus Consulting Group
    3:15 p.m. – The Future of Digital Networks
  • Stephen Fells, Founder and CEO, AgencyLogic
    3:30 p.m. – Blogging & Social – With a Plan
  • Scott Dixon, President, Real Estate Division, Network Communications
    3:50 p.m. – Agents of Change

2:15 – 3:45 p.m.

How to Thrive, Not Just Survive
Top Agents Share Their Winning Strategies for Today’s New Real Estate World
Each year we find ourselves in a new market with new challenges. At this session, some of the best producing agents in their respective markets will share what they’re doing to stay ahead, including their strategies for getting listings sold, working with sellers to price their homes correctly, motivating buyers to buy, and so much more.

Darryl Davis, Owner, Darryl Davis Seminars
Marty Sorrentino, REALTOR, RE/MAX Innovations
Paul Musso, REALTOR, RealtyConnect USA
Charles Maione, REALTOR, Prudential Douglas Elliman
Alix Prince, REALTOR, Julia B. Fee Sotheby’s Int’l Realty

4:00 PM – 4:30 p.m.


Networking Reception immediately following.

To register now, CLICK HERE

*Session topics and speakers are subject to change. Please check this site for schedule changes, additional sessions, and speaker updates.

Who Will Attend? Leaders of the real estate community, including Members of RISMedia’s Real Estate Information Network(R) (RREIN), other leading brokerage owners, Top 5 members, top-producing agents, team leaders, economists and a host of related industry visionaries from around the United States.

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or e-mail advertising@rismedia.com. Press Inquiries? Contact 203-855-1234.

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