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On Zolve Real Estate Network today we have a look at an interesting post from the GeekEstate Blog from Denny Oh called the Top 10 Google Searches of 2007. The most significant aspect of this news is not the cultural relevance but the pop-cultural relevance of the Top 10 searches, which include Facebook, MySpace and Transformers toys, with the iPhone at number one. Now, the argument stands that pop culture plays a relevant role in our current culture, but pop culture will always be more temporal than actual culture, things of lasting importance. As Denny points out, “the war in Iraq, politics, health, or anything else of any real significance didn’t make the list” (original emphasis).
As real estate professionals serving a wide variety of clients, we cannot afford to be like these Top 10 search results: narrow, limited, and even, at times, shallow. We cannot afford to focus simply on what is temporarily popular; we must maintain a long-term, well-rounded vision, both in life and in business. However, the catch here is that we are obviously dealing with all types of people, all ages and backgrounds. So we also cannot afford to cookie-cut everyone we work with and for. Marc Davison puts this well in a recent 1000Watt Blog post: our customers are Macs, not PCs. This isn’t an insult to anyone (read the post to understand his full context), rather, he is advising us to “speak the same language as the customer,” as “many real estate consumers feel…forced to use something because there is no other alternative.” For some customers, then, iPhones and MySpace and text messages are the language we need to speak. For others, however, text messaging is as relevant as and meaningful as this list of top searches.
The Zolve Team
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Hey Brian,
I agree - if you’re blogging for your job, as most realtors are, you have to write about industry specific topics that are current, as well as topics that are useful(ideally both). For example, writing about a new building will probably get you a lot of traffic from those who are interested in that building, while a “Home Buying Tips” post will attract others.
Blogs are most effective as a “long-term, well rounded” endeavor - trying it out for a few months won’t work. I guess the point is, know your audience.
Well said, Denny. A few months isn’t long enough to get a feel for readership, really, much less to produce enough of an audience to gain a whole lot of business. Thanks for your comments.
Brian
Brian,
As you mentioned, I think blogs are only effective if they’re “long-term and well rounded.” As a Realtor, you want to write articles that are about current events(maybe a new building) and posts that are more general(maybe “Home Buying Tips). This way you can find those “A” clients who area ready to move and build your content and authority as well.
Giving blogging a chance won’t cut it - just as “trying” to be a Realor doesn’t work.
I guess the main point though, is that you have to know your audience and know who you want to target.