Online Real Estate Auctions - Advice and Information From RealtyBid.com
Quality news and information about national and local real estate auctions, sponsored and authored by RealtyBid.com and edited by RISMedia.Online Home Auctions Can Fast Track Sales
My business partner and RealtyBid.com co-founder/executive vice president, Mike Keracher, just completed an article, titled “The Emergence of Internet Marketing as a Fast Track Tool,” for an upcoming issue of REOMAC Update magazine. This is a publication that addresses topics of interest to mortgage default industry professionals, but I feel like what he had to say is of importance to traditional market real estate agents also.
While his article speaks to real estate agents and asset managers within the REO/post-foreclosure world about the advantages of fast-tracking using Internet Marketing (i.e. online home auctions) to sell bank-owned properties, I realized as I read it that he could just as easily be talking about traditional market properties.
His article drove home a fact to me: whether a property is traditional market real estate or bank-owned, an online home auction can be a very powerful tool for an agent’s arsenal.
Online home auctions can breathe new life into older listings for agents representing traditional market properties just as they can for REO properties. And for a newer listing that can readily be identified as a property that would be of interest to investors or that may be difficult to sell in a traditional fashion, the innovation of an online real estate auction definitely makes sense.
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About Local Author
Tony Isbell is the president and CEO of online real estate auctions company RealtyBid.com. He has been involved with the real estate auction business on a national basis for more than 16 years. He has worked in various capacities in the auction business throughout his career, including in national positions such as managing director of government operations and national sales director for one of the country's largest national auction firms.
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