Swanepoel Trends Report

Leading Report on Real Estate TrendsThe Swanepoel Trends Report isn?t about making spurious predictions about the real estate industry, nor is it solely about the future. It is more a state of current affairs in the real estate industry combined with a compendium of national research. This research carefully monitors shifts in thinking,evaluates innovation, and tracks existing real estate trends that, according to our analysis, show a strong tendency towards change, longer term growth, and the possible structural impact on the residential real estate brokerage industry.

Some of the Trends Detailed in the 120-page Swanepoel Trends Report.

Technology and Internet Related Trends

• Continued Development of the Internet
• Electronic Devices Take Center Stage
• Evolution of Multi-Listing Services
• Integrating and Managing the Real Estate Transaction
• Rebirth of a New Middleman and Growth of Lead Generation

Consumer and Marketing Related Trends

• Changing Consumer Characteristics
• Impact of Immigrants and Minorities
• A Population on the Move
• The Realignment of Marketing Strategies

• Advancement and Sophistication of Real Estate Agents
• To Those Who Have ?..? More Will Be Given
• The Growing Knowledge and Skills Vacuum
• The Entry of Outsiders into the Real Estate Industry
• The Real Estate Franchising Revival
• The Proliferation of New Business Models

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