What's Your Value Proposition?By Barbara Pronin
Every real estate practitioner knows there’s a lot of competition out there. It ranges from long-time agents with established followers, to charismatic marketers who seem to draw clients like bees to honey.
Savvy agents know how important it is to recognize your own best assets, because the skills and talents you bring to the business can help you stand out from the crowd. Those skills and talents are the special value you can provide to your clients – and the most compelling reasons why buyers and sellers should choose to work with you. Marketing experts call that your value proposition. So how do you identify yours? You can begin by listing the services you offer and the areas where you feel you are most successful:
Your passion for the business is what keeps you going. Defining it for others is a proven way to keep your business pipeline overflowing. Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade. |
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