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Prepare Your Business for a Successful 2019
Commentary by Mark Mathis
The end of 2018 is fast approaching. If you haven't thought about it already, now's the time to begin to plan and prepare for the upcoming year; however, with so much to do, it can be difficult to figure out where to start. Keep in mind that you'll always have a long to-do list, but prioritizing your crucial tasks can help you get organized and start the year off strong.
 
1. Start with something small.
Around this time, most of us are trying to wrap up our end-of-the-year plans or are thinking about the holidays. Even if you're short on time, there are still small ways you can start planning for 2019. One of the most important and simple things you can do to prepare your business for the upcoming year is take the time to get organized. This can include your office, client files, marketing materials and listing profiles. Reviewing these will also help remind you of tasks you were putting off or planned to do but were never able to get to.
 
2. Attract more leads in the coming year.
Much of the time, your potential clients find and evaluate you online before they ever reach out to you. Everything from your website to your Facebook reviews are under the scrutinizing gaze of buyers and sellers. If your online presence is lacking, you might be missing out on potential lead opportunities. Because of this, you should verify your business on all major search engines. Additionally, remember that the majority of consumers trust online reviews as much as personal recommendations. Take a look at your online reputation to make sure you're presenting your best image, so that online browsers will be more likely to reach out to you. If you don't have any online reviews, ask your current clients to add some feedback to your Facebook page, Google or other online locations.
 
3. Plan new ways to communicate with current clients.
Now's also a great time to set up ways to keep in contact with your current clients so that you can avoid losing touch when your schedule is tight. First, consider ways that you can divide your clients so that you can create targeted marketing pieces for each group. Then, create an email campaign for each group with content tailored specifically for them, so that they know that you're thinking about them all year long. Your campaigns can be as simple as "5 Ways to Boost Your Curb Appeal" or "Top Reasons to Stage Your Home."
 
Another way to keep up with clients is by scheduling out your social media posts. Create a simple content calendar and schedule some posts in advance so that your current followers will have more opportunities to interact with you throughout the year.
 
Planning ahead can play a big part in achieving your goals for the upcoming year. Once you've worked through your small goals, it'll be easier to create and implement a long-term strategy that'll make 2019 your most successful year yet.
 
Mark Mathis is vice president of Sales for Homes.com. For more information, please visit marketing.homes.com.

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