Real Estate Marketing Trends to Pay Attention to Right NowBy Alexis Petersen
Staying updated on the latest trends and best practices is an important component of a successful real estate career. The real estate marketing trends for 2019 build on practices that have been growing across real estate for the past number of years—but taken to the next level.
In order to truly succeed at marketing your real estate business in the current market, you need to be creative with technology and the resources available in an increasingly digital and mobile world. At the same time, don't forget the human touch! Customers want to know you're a real person who cares about their success. Current Real Estate Marketing Trends Mastering these real estate marketing trends will help you strike the fine balance between leveraging technology and remaining personal, which is key to growing your business and increasing your earnings. 1. Automating Marketing Processes Automation is a key real estate marketing trend gaining steam right now. Many real estate agents looking to save time have already begun to automate their processes. Not only does it help you accomplish more—and do it faster—but automation can keep you organized by tracking your leads and following up for you at customized intervals. There are several ways you can automate to develop your relationship with your clients:
Marketing isn't just about getting your name and face out there anymore. You want to find ways to build trust and establish authority in your space. Many agents will accomplish this by developing actionable, local content for their communities. Here are a few ideas for the kind of content we're talking about:
Video is going to be an incredibly important real estate marketing trend to expect now and in coming years. Of course, video has already been essential in the last few years, but you'll continue to see its importance grow even more. You can find ways to integrate video into your entire marketing strategy. Here are several real estate marketing trends to look for when it comes to video:
If you're using social media to build a brand identity, but failing to create a trustful connection between you and your clients, then you're missing the mark. The importance of trust in the consumer relationship is more important now than ever. How do you build trust as a real estate agent? Here are some ideas:
Research shows that agents who closely track their marketing ROI have more successful careers long-term than those who don't. If you want to earn more money as a real estate agent, a big part of the process is staying on top of marketing trends and using metrics to establish if your strategies are working or costing you. Set marketing goals now and check them throughout the quarter to know where you should focus throughout the rest of the year. Alexis Petersen is the director of Content at Real Estate Express, a national leader in online learning for pre-licensing, continuing education and professional development. For the last six years she has been educating real estate professionals on how to successfully launch and advance their career. She's also a seasoned marketing veteran, with nearly 15 years of experience. |
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