Marketing In the Now EnvironmentBy Barbara Pronin
With the summer selling season in the rearview mirror, and the market tight in many areas, it’s time to stand back, review which of your marketing strategies is working - or not working - and step your efforts to grow your brand in tangible, measurable ways.
More than ever, it’s time to develop strategies for the now environment, maximizing your social media tactics, but also augmenting your online outreach with a focus on the human side of marketing. Without doubt, say members of the Forbes Agency Council, look for a continued rise in the power of artificial intelligence as a means to connect with consumers. Be alert to smart speaker advertising opportunities and increasingly affordable voice assistant devices as a potential marketing tool, because effective digital strategies for 2020 and beyond will integrate online, social, and mobile marketing. Virtual staging and 3D tours are fast outpacing iPhone photos in terms of attracting buyers, and drone photography continues to wow buyers and sellers alike. At the same time, today’s consumers are barraged with online and social media market news, so developing ways to engage with people on a personal level - getting them off the couch and giving them something to talk about and share - could become one of the most valuable devices in your marketing toolkit. In fact, a recent study by the Event Marketing Institute found that 98 percent of consumers capture photo and video content at live events, and 100 percent of those who do so also share it across social media. So, give potential clients something to share:
You can build your brand further by positioning yourself as a local expert:
Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade. |
Today's Top Stories |