Selling the Fixer-UpperBy Barbara Pronin
The kitchen’s outdated, the house needs paint, the yard is a mess and the roof may need replacing. But it’s your listing, and your opportunity to find the right buyer. What’s the best, most effective way to market a challenging listing?
The good news, experienced agents say, is that in many cases, it’s not difficult to sell an ugly duckling for a decent price – especially as many buyers plan to come in and renovate anyway. Unless there are structural issues, the best strategy may be to focus your marketing efforts not on the state of the home, but on what it has to offer: great bones, a fabulous floor plan, a desirable neighborhood or good schools. In most cases, the owner is aware that the condition of the home is sub-par and is to some degree amenable to adjusting the as-is sale price accordingly or providing concessions to the buyer for repairs. In some cases, if the home is priced right and in a sought-after area, there may be multiple offers – and the fact is, at the right price and with the right marketing strategies, just about any home will sell. Check these five steps to selling the fixer-upper:
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