Must Reads for Industry Professionals
The global pandemic has greatly impacted the way we train, connect and communicate. Must-read business books, sources of good information we can read as time permits, remain reliable resources for increasing our skills and staying on top of the market.
Here are a few recommendations of some of the best books savvy real estate professionals should be reading in a changing industry environment:
- Ninja Selling - A best-seller since it burst on the scene in 2017, this motivational page-turner by award-winning real estate professional Larry Kendall helps you shift your approach from chasing clients to attracting clients. Its step-by-step guide encourages agents to ditch the ego-driven samurai stance in favor of the more thoughtful, results-driven ninja posture, a proven way to master relationship-building and improve the quality of life.
- Who Moved My Cheese? - Unlike mice, who try to find their cheese by running through the same mazes over and over again, says physician/author Spencer Johnson, human beings should seek their ‘cheese’ - whether it’s a dream job, business success, or dropping extra pounds - by cultivating thoughtfulness and resilience. Attitude counts, he shows effectively in his book, as does understanding human nature and learning to deal with an ever-changing environment.
- How to Win Friends and Influence People - More than 80 years after publication, this book by salesmanship expert Dale Carnegie is still helping beginners and experienced professionals to instill confidence in others and make a great first impression. Carnegie offers timeless tips on the art of negotiation and becoming an admired leader.
- The Millionaire Real Estate Agent - Another perennial favorite, this straightforward tome by renowned executives Gary Keller, Jay Papasan and Dave Jenks focuses on increasing productivity, creating successful lead generation models, and developing a millionaire mindset.
- Never Split the Difference: Negotiating as if Your Life Depended on It - In this forthright life tutorial, Former FBI hostage negotiator Chris Voss shares nine keys to negotiating everything from high-stakes deals to big-ticket purchases to relationship-changing decisions, primarily by using intuition, psychology and emotional intelligence. The goal, Voss says, is becoming a master at creating solutions where everyone walks away feeling like a winner.
Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade.
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