Why Is Russell Shaw Among the Best Known Realtors in Arizona?

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RISMEDIA, April 16-Today Russell Shaw is among the best-known Realtors in the state of Arizona. In the highly competitive personal service industry of real estate sales, it goes without saying that widespread recognition goes hand-in-hand with success. That?s certainly true in the case of Russell Shaw. Russ has been featured in The Millionaire Real Estate Agent, he is a Howard Brinton Star, and Realtor Magazine recently ranked him #28 on its list of Realtors in the U.S. who sold the most homes.

Russ has worked hard to cultivate his market over the past 25 years, and he generously shared with us his experiences and advice on the subject. While his success did not come overnight, it has been very deliberate. Russ set his sights on goals very early on and let his vision guide him to achieve them. The personal motto that Russ has adopted says it all: ?Vision is the art of seeing things invisible.??Jonathan Swift.

While his successful journey has been long, it is far from finished. His business is not merely 25 years and going?it?s 25 years and growing. In each of the past several years, Russ has handled almost 400 transactions, and this year he is on target to complete 500 or more. Such numbers make it necessary to hire additional, qualified staff or team members, and Russ is no exception. ?I delegate everything from listings to contract presentations. I handle the marketing.?

And handle the marketing he does. Russ says he has studied marketing extensively, and his knowledge of the subject has been tremendously helpful to him in his real estate career. Russ employs a blend of marketing campaigns in various media to reach his potential clients. Some of his more effective marketing includes television commercials, radio ads, and a direct-mail postcard campaign. In each of these marketing efforts, Russ believes it?s best to set up the system and then let it do the work for you, rather than spending countless hours on the marketing yourself. For example, Russ says he sends out Lentz Design postcards because ?they have done all the work to make my marketing stand out ? It is the best postcard campaign?bar none?that I have ever seen.?

Once his marketing efforts pay off and attract clients, the tough job of client service begins. It?s a job that Russ and his associates do not take lightly, and Russ promises clients that he will exceed their expectations. In today?s service-driven society, that?s a tough promise to keep, but one that Russ claims is essential to gaining repeat business and referrals from past clients: ?Many agents think their most important job is satisfying the customer. I don’t think that’s true. I believe that satisfying the customer is simply the minimum requirement for staying in business. My staff and I work constantly to improve our systems, process and services to well beyond the standard level of ?service? provided by most agents.?

Russ also operates under a listing policy that he named the ?No Hassle Listing.? This approach offers sellers additional flexibility in the event that they find their own buyer or if they decide they want to cancel his listing agreement. Those outcomes are very rare, but the ?No Hassle Listing? policy helps Russ to build trust with the client right from the beginning of their relationship.

Russ recommends that anyone just starting out in real estate should try to establish a relationship with someone who is already successful in the industry. By so doing, a newer agent is likely benefit from a wealth of experience and knowledge that would otherwise take years and tough lessons to develop. By almost any measure, Russ?s great success makes him an ideal role model for any agent aiming to reach success. Anyone interested in learning more about Russell Shaw is encouraged to visit his website at www.nohasslelisting.com

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