Reply.com and Yahoo! Real Estate Team Up, Enhance Consumer Awareness

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RISMEDIA, May 25, 2007-Reply!, Inc. announced that its home valuation information will be included in the Yahoo! Real Estate Home Values center. The Yahoo! Real Estate Home Values center provides a powerful combination of local information and community insights to give users a free and comprehensive view into home value estimates for millions of properties throughout the U.S.

“Reply.com offers an extensive portfolio of valuable, unbiased information, and decision- making tools, along with connections to local agents that are designed to help buyers and sellers of residential real estate properties make more educated choices,” says Sean Fox, executive vice president of Business Development, Reply! Inc. “Yahoo! is one of the most recognized brands on the Internet and we’re privileged to join forces with them to enrich the real estate consumers’ online experience.”

According to the company, Reply.com helps consumers get smart about virtually any home in America by providing aerial photographs, parcel maps, square footage, other valuable tax data and most importantly an instant home valuation.

“Timely, rich home value information is essential to help home buyers and sellers make informed decisions,” said Michael Yang, general manager, Yahoo! Real Estate. “Our goal is to provide consumers the information and content they want close at hand, and Reply.com enables us to integrate their highly comprehensive and relevant home value results to greatly enhance our visitors’ online experience.”

Yahoo! Real Estate is an Internet resource with the mission to connect people to their new home through a comprehensive set of real estate tools and information, including MLS homes, apartments for rent, home values, local schools, and home mortgage rates.

For more information, visit http://realestate.yahoo.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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