Can an Audio Message Improve the ‘Stickiness’ of Your Web Site?

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RISMEDIA, June 5, 2007-Many home buyers in today’s online world are shopping from the comfort? of their own home. As they visit your virtual open house, wouldn’t it be nice to greet them the same way you would had they come to your actual open house? ListingDomains announced the release of their new audio tour feature. Their interface allows agents to record an audio tour of the property directly from their administration panel. According to the company, all that is required is a microphone and a voice.

“Using audio on your Web site gives you the ability to guide your visitor through your site and point out all the important features of your listing,” says Amanda Cornelius, CEO of ListingDomains.com. “Not only are you getting personal with your prospects, you are also pointing them in the direction of your product.”

A study conducted by DoubleClick found that adding audio to a Web site can increase brand awareness by 10.1%, and data recall by 59.9%. And according to research by Hermann Ebbinghaus, people retain on average 10% of what they read, 20% of what they hear but 50% of what they read and hear.

Including a voice over can make a great point of difference amongst the hundreds or thousands of real estate Web sites that a prospective client may visit.

“Audio improves the “stickiness” of your Web site and creates a bond and rapport with your Web site visitor,” says Cornelius. “It can also be a powerful motivator and your voice can influence and persuade visitors to explore your Web site and therefore stay longer.”

For more information, visit http://www.ListingDomains.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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