Nothnagle Realtors Introduces Local, Web-Based, Video-On-Demand Channel for US Real Estate

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RISMEDIA, June 20, 2007-Nothnagle Realtors, a Rochester, N.Y.-based full service Realtor, has announced the launch of its newest innovation, Nothnagle.TV. Nothnagle.TV is a Web-based video-on-demand network that showcases every property listed by the company.

In recent years, Internet video services have become a mainstream phenomenon in the United States. Content from dozens of TV networks and major film studios is now routinely offered online. Nothnagle.TV capitalizes on this trend, the company says, by taking content that is in demand by real estate consumers and making it available on demand via the Internet.

Armand D’Alfonso, chief executive officer of Nothnagle Realtors, commented, “We are pleased to be the first real estate brokerage in the nation to enable our agents and sellers to leverage this innovative new media format to increase exposure for all of their listings on the Internet, around the clock - and on-demand. We think of Nothnagle.TV as a full blown, locally produced, interactive TV channel delivered free of charge over the Web to anyone with an Internet connection.”

According to the company, Nothnagle Realtors has successfully used the power of both television and the Internet for years to market properties. Nothnagle’s “Sunday Showcase of Homes” television program (which airs Sunday mornings at 10:30 AM on WROC, Channel 8 ) is consistently the top rated program in its time period, and Nothnagle.com is consistently one of the area’s most trafficked real estate Web sites, according to the Realtors.

According to D’Alfonso, “Nothnagle.TV takes the best aspects of television and the Internet and marries them together, offering viewers a unique, TV-like experience enhanced with choice, control and flexibility. Nothnagle.TV is an unparalleled interactive experience that local real estate consumers will love.”

To watch Nothnagle.TV, simply go to http://www.nothnagle.tv. Programs are conveniently organized by county and area. Nothnagle.TV programs are also being posted to Google Video to gain additional exposure. From Google Video, Nothnagle.TV programs may be downloaded for viewing offline on a home computer (Windows or Mac), video iPod or Sony PSP. Programs can be e-mailed to a friend or posted to a blog. Nothnagle has even created a podcast for iTunes. Consumers can subscribe for free and synchronize town videos to their iPods to watch them on the go.

For more information, visit www.nothnagle.tv.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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