Move, Inc. Strategy Gains Momentum as Consumers Search Longer

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RISMEDIA, March 25, 2008-While consumers are spending less time overall searching online for real estate, they are spending more time on REALTOR.com, according to February analysis from comScore. Furthermore, Hitwise showed that the U.S. percentage of page views for REALTOR.com was three times greater than its nearest competitors, while year-over-year traffic growth on the Move network outpaced the real estate category by 57% for the month of February.

Internet intelligence reports also show that consumers spent 5% more time on REALTOR.com year-over-year this February, even though they spent 18% less time overall searching online in the real estate category.

“Despite the proliferation of real estate websites, it’s apparent to us that Move and Realtor.com continue to maintain their leadership position and build brand value with consumers. It is also clear from these reports that they offer the ‘stickiness’ that attracts high quality advertisers,” said Lorna Borenstein, president of Move, Inc. “This is exciting news on the heels of our positive fourth quarter results, giving Move further confidence our corporate strategy is the right one.”

During a February 28, 2008 earnings call, Move, Inc. announced that for 2007 the company reported the highest EBITDA margin in company history, generated positive cash flow for the third consecutive year and delivered fourth quarter revenue growth while the real estate industry experienced a 20% decline in existing home sales.

Borenstein also explains that 2008 is a transformative year for the company, with focus being placed on greatly enhancing the consumer and advertiser experiences through the successful integration of comprehensive and fresh content, relevant tools, connections to REALTORS® and easy access to other real estate-related services.

For more information, visit www.move.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more real estate technology articles, see:

• Tips for Prepping Your Company for Video  
  Learn the Secrets of Online Marketing Magic  
  One Website Is Not Enough

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