Gonzales Group Partners with RISMedia to Provide Business Development Solutions

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Partnership to identify transaction-focused business opportunities in the rapidly changing and growing multicultural home-buying segment

RISMEDIA, March 26, 2008 - The Gonzales Group, the preeminent business consulting and research firm in the field of multicultural markets for the real estate and financial services industries, announced today that it has teamed up with RISMedia, Inc., to provide RISMedia’s readers with in-depth multicultural news articles and business development solutions. The partnership will help RISMedia readers identify transaction-focused business opportunities in this rapidly changing and growing multicultural home-buying consumer segment.

The partnership was formed in response to the rapidly growing multicultural population, as evidenced by the projected increase of the U.S. Hispanic and Asian population of 13.45% and 13.59% respectively over the next five years (2007 U.S. census). Comparatively, the White non-Hispanic population is expected to grow by 1.6% over this same time period.

“The multicultural movement is not a trend but a paradigm shift in the how American firms will need to approach their business operations,” says RISMedia President & CEO John Featherston. “Diversity business offers one of the greatest opportunities for growth in the real estate industry for the foreseeable future. Those brokerage firms who do not embrace this movement will be left behind. No one knows how to prepare your firm for success in the multicultural arena better than Oscar Gonzales and his team.”

Oscar Gonzales, managing partner for the Gonzales Group, credits RISMedia for its foresight in this area. “Being proactive with multicultural awareness and understanding is essential to organizations that want to serve this expanding consumer base and remain relevant in the marketplace. By working collaboratively with RISMedia we will be able to provide business solutions that will empower the RISMedia reader with information that will help them develop and implement effective multicultural market programs that will produce sound economic results.”

Founded in 2003 by Dr. Oscar Gonzales, the Gonzales Group is the leading business consulting and research firm in the field of Multicultural markets for the real estate and financial services industries. The company has headquarters in Houston, Texas with offices in San Diego and Pasadena, California. More information on the Gonzales Group can be found at www.thegonzalesgroup.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more articles by The Gonzales Group, see:

• The 3 Must-Knows of Multicultural Marketing
• Prudential Real Estate Affiliates, Inc. Teams with Gonzales Group
• Five Reasons to Learn about Emerging and Specialty Markets

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