Today’s the Day - Think about an Operational Audit

Click stars to vote (left is low, right is high)

(5 votes, average: 4.6 out of 5)

 Loading ...

[?]
 Print This

Commentary by Walt Baczkowski

RISMEDIA, April 11, 2008-Over the past two years, the real estate profession has had to make many adjustments due to economic conditions. Given the climate, it’s an excellent opportunity to look at adopting or incorporating new procedures and technology enhancements.

Although it may seem illogical to consider spending time or funds now, an operational audit of sorts may disclose areas where additional revenue may be saved or new systems put in place that will allow you to capitalize on new or improved technology. Auto-responding systems that make sure lead calls or e-mail inquiries receive a timely response, and systems to track and push forward the assigned individual’s response are vital. These systems assist in ensuring that companies are responding to leads. They also assist in reviewing individual productivity and responsiveness.

Incorporating an electronic transaction management system now could also result in significant savings in the future. These systems allow the entire transaction file to be maintained electronically and portions shared with other service providers as needed or appropriate. These systems also allow the consumer to track their progress online from wherever they may be.

As we wrote last month, the importance of your Web presence continues to grow astronomically each year. This would also be a good time to consider your presence in electronic social networks. MySpace.com and Facebook.com are not just for kids. You can set up a blog at little or no cost through Realtown.com or Realtor.com.

Taking the time now will prepare yourself and your firm for future success.

Walt Baczkowski is president of the Metropolitan Consolidated Association of REALTORS®. To contact him, please e-mail walt@mcaronline.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more real estate best practices, see:

• Getting Innovative in Today’s Real Estate Market  
  Moving Toward Profitability in Real Estate  
  Turning Complaints into Solutions

Discussion Forum

Topic	Posts	Last Poster
SX3 Loan Modification Software Still #1!	1	SX3Software
Introduction	1	doug1
CMS programs	1	investinaustin
Loan Modification Software	4	juancurbina
Denver Foreclosure Tour-Japan Style! www.DenverForeclosureTour.com	1	RobKellycolorado
Loan Modification Software - SX3 Software	2	juancurbina
Loan Modification Software CasiMod	3	juancurbina
Another 1031 Exchange Company Bites the Dust	1	PeterWunsch
Prepare Your 2009 Internet Marketing Campaign Now - Tips for Results	1	RealEstateMarketingNerdscom
Is there a bottom?	3	PEGGYYC21

‘We Don’t ‘Recruit’- We Attract’

One Company’s Plan for Attracting the Best Talent
By Stephanie Andre
RISMEDIA, Dec. 3, 2008-This year marks an especially challenging period for the real estate industry and never has it been more important for brokers to attract and retain top-quality talent. Better Homes and Gardens® Real Estate, Realogy’s newest brand, understands what’s at stake for its broker network and […]