Utilizing Free Content Distribution for Advertising Purposes

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Commentary by Israel Rothman

RISMEDIA, April 14, 2008-In this continuing series about changes in the media and distribution of and access to real content, we will examine the new media advertising model-free content distribution as a method of intentional placement:

In the old days of SEO, we used to build links by submitting to directories, and we still do to some extent. But now social media sites like MySpace, Facebook, and Yelp have replaced niche directories for this purpose, and dynamic content is the rule of the day to build a worthwhile link.

A good strategy is to install WordPress, a widely-used ‘open source’, AKA free publishing platform, on the Realtor’s target domain, so that the RSS feed from the blog originates at the Realtor’s website, making the Realtor the source of the information. In SEO terms, your website would be referred to as an ‘authority source.’

By far the best model to use online and the one that has been in place for many years in print, television, and radio is to allow everyone free access to the information by way of wide distribution, which now is done with RSS and without a “gate keeper.”

Free distribution of original content by Internet technology creates an audience; and that audience can be targeted much more exactly than ever before without paid advertising, which is the topic of our next article here about changes in the creation and distribution of intellectual property with technology, and how that method of distribution can affect search engine placement.

Israel Rothman is CEO and founder of SocialMediaSystems.com LLC.

For more information, e-mail israel@socialmediasystems.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For related articles, see:

• 3 Ways to Get Your Internet Marketing for Free
  Real Estate Technology - 7 Reasons to Board the Bus
  E-mail Etiquette - 8 Ways to Create Professional Harmony

Discussion Forum

Topic	Posts	Last Poster
Effective, Fast and FREE Ways to Sell Homes on the Internet!	1	RealEstateMarketingNerdscom
Seller switched appliances	5	soldbychris
"I'm not going to give my house away."	15	Racheli
#1 Thing you MUST know about your website to make $$$$ online	1	RealEstateMarketingNerdscom
My Space Page?	6	RealEstateMarketingNerdscom
Why is acknowledging a recession a good thing???	3	ruthrbn
Role of realtor in real estate business	1	RomiSam11
A Listing and $2.00 will get you on the subway!	3	JoeCline
Online bidding for all Realtors	2	JoeCline
Yeah Right ,You Can Always Refinance	2	JoeCline

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RISMEDIA, May 16, 2008-Building and protecting client trust couldn’t be more critical than in an adjusting market like today’s. Buyers and sellers rely on you to guide them through challenging transactions, and entrust to you their most confidential information.
Imagine those relationships being compromised by lurking data predators.
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