Social Media Marketing: Ready to Grow Your Website?

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Commentary by John Kitts

RISMEDIA, April 23, 2008-How big is your website? Today, just about everyone wants to be on top of Google and generate new business from being the top dog in real estate. But what most people are missing out on is the single most important thing needed in order to get on top-website growth.

Search engines are looking for the biggest, most popular, fastest growing websites on the Internet because their job is to deliver up useful, relevant results. As more and more websites become dynamic content generation machines, competition in terms of size increases.

For example, imagine 100 business cards in a hat and one of them is yours. If you were to reach in at random and pull out a card, the odds of your card being chosen are 1 in 100. If you keep adding cards to the hat, your odds continue to go up.

Imagine now that the business cards are actually Web pages and the hat is a search engine. In fact, that is what occurs on a daily basis; people are building millions of new Web pages each day and submitting them to the search engines. But the search engines can’t hold all the cards, nor do they want to because a lot of them are spam and junk. So the search engines have to dump the bad pages out and keep the good pages at the top.

That’s why we say, “A search engine is like a hat with a hole in it.”

So there are cards going into the hat and constantly being purged. So how can you keep your pages in the hat when everyone else’s pages are falling out? The answer is simple; you need a website that grows.

To see where you stand in Google’s ‘hat,’ you can do a search to find out how many pages of your website are kept there. It is called a ‘site search’ and you can go to Google and find out right now:

Enter the following phrase into the search box:

site:yourwebsite.com(or whatever extension)

This will deliver results and display a number off to the right that will tell you how many pages are kept in Google’s proverbial hat.

If the number is very small, that is an indicator as to why your website isn’t ranking at the top. If your site isn’t growing it will not rank. If it is already ranking but isn’t growing, it will start to fall at some point.

If you think of your website as a place to get leads, or a place that you would like to get leads, then think of your website as a fishing boat where each page is like another baited line in the water. The bigger your website the more chances to catch a fish.

If you truly wish to compete online and rank on the first page your website must grow.

John Kitts is Sales Manager for Social Media Systems.

For more information, visit www.Socialmediasystems.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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