Marking Affordable Properties in a Challenging Economy

Click stars to vote (left is low, right is high)

(3 votes, average: 5 out of 5)

 Loading ...

[?]
 Print This

RISMEDIA, April 28, 2008-With already more than 4,000 active listings across the country and counting (all priced under $500,000), AffordableProperties.com is setting itself apart from thousands of other real estate marketing sites.

According to the company, AffordableProperties.com is attracting buyers and investors who generally find it hard to locate affordable properties in their own market. It then brings them together with an inventory which historically has lacked visibility due to high marketing costs. Once the connection is made, all inquiries are instantly delivered only to the agent or owner listed on the site.

Today real estate professionals and property owners face a great challenge when trying to market their listings, sometimes spending hundreds if not thousands of dollars monthly to compete for exposure in newspapers, mailing campaigns and on the Internet as the local Multiple Listing Services (MLS) no longer yield the quick results of the past. To make matters more complicated, many real estate websites find it next to impossible to rank among the top ten results of major search engines like Google, Yahoo and MSN, something AffordableProperties.com has already achieved, according to the company.

The company says that unlimited listings, descriptions and photos for every user, instant notifications to local buyers and investors, and a fast and simple search engine are just some of the many features found at AffordableProperties.com. While rich in features, the site remains affordable at just under $20 a month, and, unlike many other sites, it does not collect referral fees for transactions or sell the information of its users as leads. Moreover, it is not cluttered with ads or banners and all buyer and renter services are completely free of charge.

“Realtors who work primarily with affordable properties and owners of such real estate are in dire need of an effective and affordable marketing solution. Not every individual representing or selling these types of properties can spend $500 - $2,500 dollars every month to promote a single listing on a local scale, let alone a national platform. That’s why we are receiving such a great response for our service.” explains the company’s CEO and founder, Hemley Gonzalez.

According to the company, Gonzalez, himself a real estate broker with more than 14 years of experience, has personally sold thousands of affordable properties and knows first hand the challenges real estate professionals and property owners face while trying to sell their listings.

For more information, visit www.affordableproperties.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more tips and topics from RISMedia.com, see:

• 10 Presentation Tips to Use in Real Estate  
  Best Practices - How to Build Your Brand  
  What to Do When the Going Gets Tough

Discussion Forum

Topic	Posts	Last Poster
Real Estate or Marriage?	9	Jessica
Need tips on secure retirement investment!!!!	7	Jessica
NEED AGENTS / & REFERRALS	2	Jessica
Now I have a web site how do I get google etc to recognise it?	3	ozone
Real Estate Jade Emlak	1	JadeEmlak
Costa Rica Specialist	1	mitchie367
Should I go with a Brand or a 100% Company	14	poconnor
Soaring needs	1	Heaven15
Safety Especially Women	1	Tears
Real Estate in Colorado	2	locateappraisers

‘Power Teams’ Excerpt: Teaming up with Your Broker for Mutual Benefit

RISMEDIA, July 7, 2008-Although many real estate brokers are aware of the agent team concept and support it strongly, some still feel threatened by it. Your broker may mistakenly believe that you are trying to take over the agency and steal the broker’s best agents. To avoid confusion that could lead to potential conflicts, be […]