Silicon Valley Association of Realtors Enters into a Marketing Partnership with Trulia

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RISMEDIA, May 7, 2008-Trulia, Inc., a real estate website, announced a partnership with the Silicon Valley Association of Realtors® (SILVAR), a professional trade organization representing over 4,000 Realtors and affiliate members working in the San Francisco Peninsula and South Bay.

As part of the marketing agreement, SILVAR is encouraging all members to submit their listings to Trulia at no cost, making them available to more than 4.5 million unique home buyers and sellers searching on Trulia for real estate information each month. SILVAR is also launching a public facing search website, which is powered by the Trulia Publisher Platform. This platform provides SILVAR a way to generate revenue through online ad sales and offers consumers access to Trulia’s national database of over 2.5 million residential real estate listings. In addition to powering SILVAR’s first public-facing search site, Trulia will begin offering valuable educational opportunities to all SILVAR members. A series of both real-time and downloadable online classes are planned to share best practices and trends in online marketing.

“We’re thrilled to be partnering with Trulia,” said Paul Cardus, executive officer of SILVAR. “Two of our biggest goals as a trade organization are to provide marketing exposure to members’ listings, and to offer members quality education. Partnering with Trulia will help us enhance these services to SILVAR Realtors.”

“SILVAR members should be proud to be a part of a forward-thinking association that recognizes the value in both online marketing and quality education,” said Sami Inkinen, co-founder and COO of Trulia. “This relationship will provide a huge benefit to SILVAR members and their clients by giving more online visibility to their listings and providing Realtors the necessary tools to be successful in an environment where more and more consumers are going online to start their home search.”

The Trulia Publisher Platform already powers online real estate searches for several online media sites including Kiplinger, Village Voice Media and AmericanTowns as well as other real estate websites and blogs. MLSLI, MLSPIN and REBNY also partner with Trulia to market their listings online, but the SILVAR relationship marks the first of its kind with a REALTOR® trade organization.

For more information, visit http://www.trulia.com and www.silvar.org.

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For more real estate tips and topics, see:

• Do’s and Don’ts for First-Time Home Buyers
  Getting Innovative in Today’s Real Estate Market
  Moving Toward Profitability in Real Estate

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