New Resource Helps Builders Improve Ratings in Competitive Market

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RISMEDIA, May 15, 2008-Customer service ratings are more important than ever in the home building industry. Builder Books, the publishing arm for the National Association of Home Builders (NAHB) has just released a new resource to help builders impress customers in this competitive marketplace.

“Beyond Warranty: Building Your Referral Business,” written by customer service guru Carol Smith takes builders step by step through the complicated, but essential process of creating a home warranty program that can improve housing quality and earn satisfied customers and referral business. Surveys have shown that builders who have a plan in place to improve customer service ratings are the ones who are most successful.

“This new resource is packed with real life examples of how to improve customer communication systems, drive referral business, and convert satisfied customers into your best salespeople,” said NAHB President Sandy Dunn, a home builder from Point Pleasant, W.Va.. “When every sale is precious, these concepts have never been timelier.”

Beyond Warranty: Building Your Referral Business teaches readers how to:

- Align buyer’s expectations with the service they receive
- Write a limited warranty document
- Develop and use warranty and maintenance guidelines effectively
- Structure warranty service procedures for a particular market
- Create an efficient repair process
- Make service a positive experience for home owners

The book includes a companion CD with 14 ready-to-use documents and forms to help builders create a first-rate warranty program.

Book Details:
Beyond Warranty: Building Your Referral Business is available for purchase ($44.95 retail/$39.95 NAHB member, ISBN 978-0-86718-632-1) at www.BuilderBooks.com or by calling 800-223-2665.

For more information, visit www.nahb.org.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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