6 Simple Rules toward Creating a Social Media Profile

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Commentary by Israel Rothman

RISMEDIA, May 24, 2008-Many websites offer free profiles and blogging in an effort to create user-generated, user-filtered content. Properly optimized profiles on these sites can increase traffic and rankings for your website. Here are six rules to follow:1. Profiles are better than posts. While posting and profiles are both free, the links to your site in a post you write are usually rendered useless by a “no-follow” tag, where the link to your website from your profile is often a real link.

2. Choose your username wisely. Oftentimes, the username becomes the anchor text that links to your website and your profile. For that reason, it’s beneficial to use keywords in your username.

3. Keywords are a smart choice to include in your website or blog name. Our site name is Social Media Systems Social Media Marketing, Website Design Company, which is the anchor text to which we are linked.

4. Feed through the right information. Think about keywords if you syndicate an RSS feed. A feed named keyword-keyword-keyword is seen the same way as keyword keyword keyword by the search engines. Thus, the links to your website become recognizable anchor text, which tell the search engines that your website is a source for that kind of information.

5. Participation is key. Contribute to the groups where you have these profiles. For instance, a large community will rank for your keyword searches along with your website, doubling your chances to be found.

6. The more profiles you build, the better your rankings. RE

Israel Rothman is CEO and founder of SocialMediaSystems.com LLC. For more information, contact him at israel@socialmediasystems.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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