William Raveis Launches TARGET20-K to Increase Home Sales

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RISMEDIA, June 18, 2008-William Raveis, chairman and CEO of William Raveis Real Estate, Mortgage & Insurance, announced the new TARGET-20K home marketing program for 2008. The program was created to heighten activity for William Raveis listings to accelerate their chances of selling.

Initially conceived by the company during the challenging market of the 1990s, the company says the TARGET-20K program was an outstanding success because it helped sell houses and helped sell them more quickly. In a market where widespread foreclosures were abundant, the William Raveis TARGET-20K homes sold 25% faster than other comparable listings, and the company closed one TARGET-20K house every business day for 5 years. More than 300 competing real estate companies and 1,926 agents participated.

“Today’s real estate market demands creative approaches to home selling”, commented Raveis. “This program is a proven success, and we chose to revive it for 2008. During the TARGET-20K program of the 90’s, our company held 31 drawings and awarded $620,000 in bonuses. It is a win-win-win situation for the home seller, the listing associate and the selling associate,” added Raveis.

According to the company, TARGET-20K is an incentive program that motivates real estate associates to show William Raveis TARGET-20K homes. It offers any real estate agent that sells and closes a TARGET-20K house a one-in-fifty chance to win $10,000. For every 50 TARGET-20K houses that sell, the William Raveis company will hold two drawings; one where the listing associate wins $10,000 and one where the selling agent wins $10,000.

The William Raveis Family of Companies attributes its success to a consistent emphasis on integrity, service and experience. Offering one-stop shopping for its clients, William Raveis provides mortgage, insurance and closing/title services, all with the additional ability to earn points, services and cash back via the company’s own Visa®/Bank of America credit card, a part of the William Raveis Rewards program.

For more information, visit www.raveis.com.

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