RE/MAX Allegiance Finds Bank of America Presence Reassuring in Current Real Estate Environment

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By Beth McGuire

RISMEDIA, August 7, 2008-RE/MAX Allegiance Realty in Woodbridge, Virginia, has a competitive edge when it comes to a start-to-finish relationship with customers: Bank of America has full-time on-site loan officers in more than 20 of its offices.This streamlines the mortgage process and RE/MAX Allegiance associates get fast answers on rates, loan products and updates on customer loans already in the mortgage pipeline.

“It is more important than ever that RE/MAX brokers provide its associates with competitive products and services. It is comforting to know that with Bank of America, our associates are with the best,” says Charlie Austin, chairman of RE/MAX Allegiance. The combination of the brands brings both great credibility and assurance to home buyers in a trying real estate environment, according to Austin.

RE/MAX Allegiance and Bank of America already had a mortgage relationship before the firms became an alliance relationship. Michael Bradshaw, leader of Realtor/Builder Mortgage Services for Bank of America, says the bank’s aim is to “offer RE/MAX Allegiance a seamless end-to-end mortgage solution that starts with the right products and ends with loans closed on time. That’s a simple process and it works very well.”

The ability to qualify buyers takes on more significance in today’s market reality.

“Our associates know that qualified consumers can get a great loan for their needs from Bank of America,” says Judy Austin, RE/MAX Allegiance president. “When others are reducing their loan products, Bank of America is aggressively meeting the needs of our buyers.”

Among those loan products is No Fee Mortgage PLUS, which eliminates thousands of dollars of closing fees. That’s coupled with a Close-On-Time Service Guarantee that the loan will close within 25 days of the application.

“In tough times, consumers look for stability and people they can trust. The Bank of America name is synonymous with performance and market leadership,” says Davidson Lunger, division president for RE/MAX Allegiance.

The relationship has worked well from an operational standpoint as well.

“We could not be more pleased with the support we’ve seen from the Bank of America team (headed by Keith Stiles),” says John Blount, RE/MAX Allegiance’s CFO. “We’re not new to this (finance) world, and we’ve worked with lots of companies. Never have we seen this much value. We just see a very capable team of people from Bank of America that has created real enthusiasm on both sides.”

And the sense of value and a visible hard work ethic by the mortgage team has cascaded down to the office level.

“The key to success in this operation is quality products, competitive prices and quality loan officers, and real estate brokers who believe in working together. It has to be a team endeavor, and it is,” says Blount.

For more information, please visit www.bankofamerica.com.

Bank of America is an Equal Housing Lender

This information is intended for use by real estate professionals only and should not be distributed or shown to customers or any other third party.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more real estate tips and topics, see:

10 Steps to a Successful, Profitable Website http://rismedia.com/wp/2008-08-05/10-steps-to-a-successful-profitable-website/
Things I Think I Think - Real Estate in a Nutshell http://rismedia.com/wp/2008-08-05/things-i-think-i-think-real-estate-in-a-nutshell/
How to Qualify Your Prospects before Working with Them http://rismedia.com/wp/2008-08-05/how-to-qualify-your-prospects-before-working-with-them/

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