HomeGain Launches New Marketing Solution

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RISMEDIA, August 20, 2008-HomeGain, a leading provider of online marketing solutions that connects real estate agents and brokers with home buyers and sellers, announced the offering of a new product, AgentView. According to the company, AgentView connects HomeGain visitors with its real estate agent members by showcasing useful real estate content alongside prominently featured local real estate professionals. Visitors can view agent listings, agent profiles, agent blogs and local information. Visitors can also get an instant home valuation estimate from HomeGain’s home valuation tool or use Home Sale Maximizer^TM to determine which home improvements will best help increase the resale value of their homes.

In addition to the online exposure, AgentView agents also have access to lead management tools and blog school training.

“On AgentView, agents are exclusively featured in an advertising-free environment,” said Louis Cammarosano, HomeGain’s general manager. “Home buyers and sellers can interact with real estate agents in the way they wish, either through e-mailing agents directly from AgentView, calling agents, reading and commenting on agents’ blogs, reviewing agent profiles or visiting agents’ websites. Consumers can also request information via a traditional lead form.”

The AgentView platform, says the company, provides real estate agents with a variety of connectivity points with potential clients, while providing consumers with useful information and easy access to local real estate professionals to assist in the home buying or selling process.

“AgentView is a powerful marketing solution for Realtors who want to expand their market reach and maximize their online business’ growth,” said Shawn Cannon, product manager of AgentView. “While today marks the official launch of AgentView, we will continue to add content and blog functionality, and expand marketing tools to help agents realize their business’ potential.”

According to the company, AgentView is priced as an affordable marketing solution for real estate professionals with prices starting as low as $29 per ZIP code.

For more information, visit www.homegain.com/agentview.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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