Home Buyers, Sellers to Benefit in New Partnership

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RISMEDIA, August 27, 2008-Realcomp, one of Michigan’s largest Multiple Listing Services, and Point2 Technologies Inc. an independent provider of real estate website and listing syndication solutions announced a partnership that will extend to Realcomp members the very latest, most comprehensive online marketing tools designed to significantly enhance home listings awareness and reach online for area buyers and sellers.

Under the agreement, Realcomp will enable automated listing syndication for its REALTOR® members. Members will also have the option to utilize the most advanced predictive marketing technology in the real estate industry, built into the Point2 Agent platform.

According to the company, Point2 Agent is a complete website and listing syndication solution for real estate professionals that includes a high-tech prospecting and listings management toolbox and features a virtual network of over 30 top online listing syndication partners; one of the largest syndication networks in the marketplace today, including:

Craigslist
Cyberhomes
eBay
Facebook
Google Base
Homescape
Point2 Homes
Trulia
Zillow.com

With Point2 Agent, the company says Realcomp members will have the ability to automatically update property listings on multiple sites of their choosing, in real-time. Previously, many REALTORS® had to individually and manually update listings on each and every website on which their listings resided - a time consuming task.

“The addition of Point2 Agent to our REALTOR’S® repertoire of services will allow for greater proficiencies, leads and sales,” said Karen Kage, Realcomp CEO. “Today’s home buyers and sellers, in turn, have access to the greatest Web of prospects possible-a ‘win-win’ for all.”

“Distribution trumps destination. Forward thinking MLSs such as Realcomp understand this simple fact,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Providing a single automatic solution for listing distribution to Internet destinations of the broker’s choice is a value added service provided by progressive MLSs. Using Point2 Agent’s advanced syndication system also allows for more than “fire and forget” distribution of listings. It helps brokers and agents to track and determine which website and marketing venues provide the greatest return for their sellers and their business.”

Realcomp is the first MLS in Michigan to partner with Point2, which has served the real estate sector since 2003. The addition of Point2 Agent is the second major electronic real estate improvement system that Realcomp has provided for its members this year. The first was SHOWINGDESKTM Web Edition, which enables real estate offices to manage electronic showing appointments.

The new service is expected to be available to Realcomp REALTOR® members during the fourth quarter of 2008.

For more information, visit www.Point2Homes.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more real estate best practices, see:

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