Putting the ‘New’ in Newsletter Marketing for Real Estate Agents

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RISMEDIA, August 27, 2008-As the real estate industry becomes more and more competitive, it becomes increasingly difficult for agents to differentiate themselves from their competitors. With this ever-present challenge in the forefront, The Personal Marketing Company (TPMC) announced the release of the Lifestyle Hybrid, a revolutionary marketing tool that works simultaneously as a personal brand-builder and relationship-builder.

“We call it the hybrid because it is a unique blend of a content-rich newsletter with the personal branding impact of a comprehensive marketing piece. When a consumer receives the Lifestyle Hybrid from an agent in the mail, they get the message that this is someone who is top-notch,” said Mike Baugher, Brand Development Specialist with The Personal Marketing Company.

According to the company, after the Lifestyle Hybrid was previewed by The Personal Marketing Company’s elite clients, the response was overwhelmingly positive. Across the board, agents were impressed with the print quality, the premium paper stock and, above all, the emotionally-compelling content.

With the introduction of the hybrid, The Personal Marketing Company proves that first-rate marketing materials don’t have to break the bank. High-quality, high-impact collateral can be affordable even when ordered in quantities as small as 50. Agents also have the luxury of deciding how frequently they’d like to mail whether it’s quarterly, monthly or even bi-monthly.

Still, the biggest draw may be the convenience. Literally, the only step an agent needs to take to get his or her own customized Lifestyle Hybrid is pick up the phone and call one of The Personal Marketing Company’s Marketing Development Consultants. From that point on, the company says that The Personal Marketing Company takes the reins, spearheading each and every phase of the creative process from content development to printing and final mailing. A customized, personally-branded Lifestyle Hybrid is not only a first-class marketing piece; it’s a cost effective, on-demand, hands-free resource.

For more information, visit http://www.tpmco.com/hybrid.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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