50 Days of Leaders - Creating a Bond with Clients

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RISMEDIA, Sept. 30, 2008-While some real estate agents pick just one generation to market to, others are recognizing the importance of reaching all clients across the board. Such the case for Rick Smith, today’s Realtor on the Rise. Smith has the advantage of having children in their 20’s and parent’s in their 80’s, so when it comes down to communicating, he’s well-versed for all needs.

Rick Smith
John L. Scott Real Estate
Woodinville, Washington

In real estate: Six years

Failure is not an option: Smith never looks at any situation as a failure, but instead as an opportunity to learn.

Having children in their 20s and parents in their 80s, Smith is comfortable with any generation. Young clients love that he can communicate with them as it relates to technology; he hears what their needs and wants truly are. Smith uses the phone as much as e-mail and tries to create a bond with clients, so that they feel they can always reach out and touch him.

Each day RISMedia is proud to introduce you to one of our 50 Realtors on the Rise for 2008, chosen by the editors of Real Estate magazine and selected from hundreds of entries. We congratulate this year’s winners for stepping out of the box, bringing a new outlook and charging ahead through the changed real estate space.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

To read more about this year’s Realtors on the Rise, see:

• Educate and Develop Trust  
  People Skills
• Educating Consumers

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Plight of New-Home Marketing Companies: Struggling to Survive?

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While there is excessive new home inventory at the moment, builders […]