50 Days of Leaders - ‘Educators First, Salespeople Second’

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RISMEDIA, Oct. 10, 2008-While today’s featured Realtor on the Rise has the advantage to have been a college professor prior to launching her real estate career, her real estate best practice is something she feels all should embrace. According to Marjorie Williams, “We are educators first, salespeople second.”

Marjorie Williams
RE/MAX Choice-Champaign
Champaign, Illinois

In real estate since: 2003

Previously: Williams was a college professor.

According to Williams, “We are educators first, salespeople second. Buyers are afraid of making the wrong decision, and sellers are still expecting to ‘make money’ on the sale of their homes.” She says working with buyers requires more hand-holding now and an accelerated effort to help them make good investments. “Our market is stronger in general than most, so I often show the buyers local numbers versus the national numbers.”

Each day RISMedia is proud to introduce you to one of our 50 Realtors on the Rise for 2008, chosen by the editors of Real Estate magazine and selected from hundreds of entries. We congratulate this year’s winners for stepping out of the box, bringing a new outlook and charging ahead through the changed real estate space.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

To read more about this year’s Realtors on the Rise, see:

• Staging Your Business  
  Exclusive Relationships  
  Heading up Local Fundraising Efforts

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Real Estate Marketing Strategies -7 Ways to Overcome the Myth That You Have to Be ‘Pushy’ to Succeed

By Dr. Maya Bailey
RISMEDIA, Nov. 19, 2008-Haven’t we all been told that the ones who succeed are aggressive and pushy? Isn’t this why so many people are scared of marketing themselves? In my 30 years of coaching people, I have found that almost everyone has an adverse reaction to marketing. In other words, they would rather do […]