A Monthly Touchpoint

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By Stephanie Andre

RISMEDIA, Oct. 15, 2008-Introduced to the Lowe’s Program for REALTORS® some three years ago during the EXIT Realty National Convention, Richard Price was immediately taken by the added value the marketing platform presented for his current and prospective clients.

“I thought the entire marketing platform was a fabulous tool that would give my clients some value along with my information,” says Price, an agent with Exit Realty Group in Sioux Falls, North Dakota. “I’ve had tremendous success with it thus far.”

The Lowe’s Program for Realtors includes free, customized direct mail pieces with 10% off coupons, 5% off discounts on gift cards-which make great closing gifts, helpful tips, e-mails and videos from HGTV, and the program’s newest offering-Inside Out, which offers Realtors the ability to automatically send their entire client base a personalized, monthly e-newsletter with information on buying, selling and moving.

It’s this collective grouping of tools-and their ease of use-that Price is most fond of.

“Because it’s such a simple format, I send a lot of mailers (which include the 10% off coupons) and also Lowe’s Creative Ideas magazine, all in a short amount of time,” explains Price. “These are wonderful tools and with the support and brand recognition of Lowe’s, it is extremely helpful. There are tons of great ideas my clients get out of the magazines, and the e-newsletter is a great way to keep me in front of my clients on a monthly basis.

“The monthly/bimonthly products, in particular-the Inside Out e-newsletter and Creative Ideas magazine-offer great information for buyers and sellers,” adds Price. Creative Ideas, he says, is valuable because it gives people simple ideas on how to make things look great for little cost, and Inside Out offers great advice on selling, buying and moving.

In this market, Price believes that staying in front of buyers and sellers is vital to staying successful and profitable-and taking full advantage of the Lowe’s program’s offerings is key.

“The Lowe’s Program for Realtors is a great way for agents to get their name out there-and keep it out there-and also the best way to affiliate yourself with an outstanding national player such as Lowe’s,” he says.

And, for Price, staying in front of those clients seems to be working. “When a marketing piece is sent, I generally hear back from the client-usually either a phone call or letter,” he says. “In fact, my customers tell me that they think of me as the ‘Lowe’s Real Estate Agent’.”

The Lowe’s Program for Realtors is free for Realtors® and offers personal marketing tools from Lowe’s and the National Association of Realtors®.

For more information, please visit www.lowesrealtorbenefits.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Related topics:

• Lowe’s Launches Brand-New Homeowner’s Handbook  
  Getting Personal - Three Easy Ways to Make a House a Home

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