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Marketing agreement between Homes.com and WorldLingo lets brokers and agents enhance their Web sites with a translation engine. Web visitors can translate site content into a multitude of languages.
Homes.com Speaks Your Lingo

RISMEDIA, Sept. 27 – Homes.com, Inc., a leading provider of lead generation and Internet real estate products and services to brokers and agents, has signed an agreement with WorldLingo, one of the Internet’s leading translation services.

Homes.com now offers its broker and agent clients the opportunity to enhance their Web site with a translation engine, powered by WorldLingo.

At the click of a button, consumers visiting BrokerAdvantage and AgentAdvantage Web sites can translate the Web site content from English to Spanish, French, Italian, Dutch, Portuguese, Greek, Japanese, Chinese, or Korean.

Web site translation is one of the major growth areas in the translation market today. Internet usage continues to exceed all time highs, both in the United States and abroad.

“This is a Lead Generation opportunity. Homes.com realizes how important it is to provide the necessary tools to help our clients effectively communicate to anyone interested in purchasing a home in the United States, regardless of where they live or what their native language is,” says Patty McNease, Homes.com director of client services. “Most of our major markets have an ethnic diversity. The Internet itself brings us all closer together, nationally and internationally. We saw the need for both the Realtor? and the consumer, and are confident that WorldLingo’s comprehensive technology fulfills that need.”

RE/MAX of New York and Beazley Real Estate in Connecticut, as early Homes.com customer adopters, have already added this enhancement to their BrokerAdvantage Web sites.

“We were gratified to see that in our first week of the translator being up, that we received two referrals; one from Korea and one from Sweden,” says Carolyn Weber, vice president, RE/MAX of New York says. “Our Web site, on a daily basis, garners a great deal of domestic hits and the ability to attract international buyers and sellers is of tremendous value to our agents.”

“I think we all need to conduct business in the consumer’s language of choice, whether it be on a Web site or in person,” says Fiona Beecy, director of information technology at Beazley. “As a forerunner in the marketplace and in a diverse community, that means providing a translation feature on our Web site and listing all of our multi-lingual agents.”

“According to Forrester research, the chance of converting a Web site visitor to a customer increases threefold if you speak to them in their native language,” says Tanja Hill, business development director, WorldLingo. “If you cannot communicate with potential customers in their language of choice, they will simply look elsewhere. Homes.com BrokerAdvantage and AgentAdvantage clients have the opportunity to be the “elsewhere” consumers will look for and find. They can be the ones with the leading advantage and never miss a customer relationship opportunity because of a difference in language.”

RISMEDIA welcomes your questions and comments. Send your e-mail to: editorial@rismedia.com.