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Real estate and relocation industry experts Earl Lee and Laurie Keenan assume new leadership roles

RISMEDIA, Jan. 4, 2007-Prudential Real Estate and Relocation Services, a Prudential Financial [NYSE: PRU] business, announced today that Earl Lee has been named president of Prudential Relocation and Laurie Keenan has been promoted to president of Prudential Real Estate Affiliates, Inc.

With more than 30 years of real estate experience, most recently Lee was president of Prudential Real Estate Affiliates (PREA), a position he had held since 2000. During his tenure, the real estate franchise network grew to nearly 2,000 offices and more than 64,000 sales professionals, and innovative Web-based real estate tools were developed to help maximize opportunities for PREA network affiliates. Lee has been instrumental in enhancing PREA's brand awareness, as well as initiating programs and tools to help sales professionals exceed their customers' expectations and create a better real estate transaction.

"I am pleased that Earl has agreed to take on the leadership role for our Relocation business," said John Van der Wall, chief executive officer, Prudential Real Estate and Relocation Services. "His strategic leadership skills and track record of success will help the business compete effectively in a dynamic marketplace."

Keenan has been with PREA for more than 15 years and most recently served as executive vice president and chief operating officer. Keenan has guided the overall growth of the Prudential Real Estate Network and has been instrumental in creating programs that help affiliates recognize performance and growth opportunities. Keenan has been in the real estate industry for more than 30 years in various capacities including sales agent and business owner, as well as managing franchise sales, and training and management development functions.

According to Van der Wall, "Laurie knows our business and how to create growth opportunities for the real estate franchisees. She has earned the respect of our network affiliates and has a great deal of experience in the industry. It is a pleasure to promote her to president of PREA."

Prudential Real Estate and Relocation Services is Prudential Financial's integrated real estate brokerage franchise and relocation services business; comprised of Prudential Real Estate Affiliates, Inc., and Prudential Relocation.

Prudential Real Estate Affiliates, Inc., consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values. PREA markets franchises primarily to existing real estate companies. All franchisees are independently owned and operated.

PREA began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America. Upon joining Prudential Real Estate Affiliates, Inc., companies are provided with many benefits, including access to a free and private Web site that links sales professionals to a 24/7 resource, and increased media exposure through an advertising campaign that encompasses some of America's most watched networks and print media.

Prudential Relocation provides comprehensive global relocation services to corporations worldwide. With locations in the United States, Canada, United Kingdom, France, Mexico, Hong Kong, Singapore, Taiwan, Japan and China. Prudential Relocation – which operates as Pricoa Relocation in Asia and Europe – offers a broad menu of services critical to the relocation of clients' employees, including coordination of intra- and inter-country relocations, international assignment management, intercultural training, global business consulting, appraisal, inspection and sale of relocating employees' homes, equity advances to relocating employees, assistance in locating a home at the relocating employee's destination, global household goods moving services and client cost-tracking and a variety of relocation policy and group move consulting services, and more.

Prudential Financial companies, with approximately $586 billion in total assets under management as of September 30, 2006, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement-related services and administration, asset management, banking and trust services, real estate brokerage franchises, relocation services and, through a joint venture, retail securities brokerage services.

For more information, visit www.prudential.com.

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